Mars Wrigley announced today that Piyush Jain has been elevated to Sales Director for India, effective March 21, 2022. He succeeds Ritesh Gauba, who recently left the firm after 8 years of successful service in the Sales department. Piyush will be reporting to Kalpesh Parmar, General Manager of Mars Wrigley India.
Piyush joined Mars in 2017 as Customer Experience Head, and in 2021 was promoted to Director Strategy & Operations Deployment and New Projects. Among his many accomplishments during his tenure, he revolutionised Route To Market (RTM) strategy by establishing a solid RTM Digitization initiative for the company.
Announcing the appointment, Kalpesh Parmar, General Manager, Mars Wrigley, India said “I am excited to have Piyush Jain as our Sales Director and a member of the Mars Wrigley India leadership team. He has done a fantastic job in the past four years, leading several mandates to accelerate the business including, developing digital offerings to make our proposition more customer-centric. Piyush is a strong people leader and I look forward to seeing him make greater impact across all fronts – consumers, customers and communities. I also thank Ritesh Gauba for his invaluable contribution and leadership in building a solid foundation of the brand in India. With best-in-class talent, capabilities and a progressive digital mindset in the organisation today, we are well placed for the future.”
Piyush’s career spans over 16 years with stints in iconic companies like Britannia Industries Ltd., Tata Chemicals (Consumer Division) and Wipro Consumer Care. Prior to joining Mars, Piyush was with Britannia for around 7 years. He joined Britannia in Central Sales strategy team and moved up the echelons to become Regional Head for East India. He is an alumnus of Sydenham Institute of Management Studies, Mumbai.
