VDO.AI and India Today Sign Annual Partnership for Video Monetization
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VDO.AI and India Today Sign Annual Partnership for Video Monetization

ByTVW News India Bureau

VDO.AI, a global advertising technology innovator with an active base of 1000+ publishers worldwide, has recently signed an annual contract for spearheading leading news platform India Today’s video monetization across premium desktop/mobile web traffic. This partnership between VDO.AI and India Today will help the latter to effectively monetize their website traffic and engage millions of its users…

MPL launches multi-sport online gaming tournament – Great Indian Gaming League
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MPL launches multi-sport online gaming tournament – Great Indian Gaming League

ByTVW News India Bureau

Mobile Premier League (MPL), one of the world’s largest mobile esports and skill gaming platforms, has announced the launch of Great Indian Gaming League (GIGL), the country’s largest multi-sport online mobile gaming tournament, with a total value of Rs 2000 crore. The tournament, which will run from March 24th to May 29th, 2022 will see…

Swiggy named Saurabh Nath as Head of Brand Marketing
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Swiggy named Saurabh Nath as Head of Brand Marketing

ByTVW News India Bureau

Swiggy has appointed Saurabh Nath as Head of Brand Marketing, according to his LinkedIn page. In his new position, Nath will be in charge of brand marketing for the Swiggy masterbrand and delivery operation. Nath was previously the Head of Marketing at OZiva, a D2C startup in Nutrition & Wellness, from August 2021. He was…

Verve Media bags social media marketing mandate for WelFra Investments
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Verve Media bags social media marketing mandate for WelFra Investments

ByTVW News India Bureau

Verve Media has bagged the social media mandate for WelFra Investments, a financial services company. The mandate includes services like social media management, digital creative designing, content marketing, and ORM. As part of the mandate, the agency will focus on improving brand recall and driving digital footfall to WelFra Investments’ website with an integrated social…

Byju’s named Majid Yazdani as VP, Byju’s Lab
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Byju’s named Majid Yazdani as VP, Byju’s Lab

ByTVW News India Bureau

Byju’s, an edtech firm, announced today the appointment of Majid Yazdani as Vice President at Byju’s Lab to propel and shape the future of education. Majid will be responsible for incubating new ideas and delivering breakthrough solutions throughout BYJU’S ecosystem of learning products at BYJU’S Lab, where he will be working on customisation and other…

Tech Mahindra named N Dilip Venkatraman as Global Head, Media & Entertainment
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Tech Mahindra named N Dilip Venkatraman as Global Head, Media & Entertainment

ByTVW News India Bureau

N Dilip Venkatraman has been named Global Head, Media and Entertainment at Tech Mahindra. Venkatraman has over 20 years of expertise and a proven track record of innovation, execution, value creation, extending product offerings, expanding footprint, boosting revenues, and cost-cutting. He is one of India’s few media veterans with a track record of building successful…

Kriti Sanon urges women to experience salon-like feels at home in Urban Company’s new ad
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Kriti Sanon urges women to experience salon-like feels at home in Urban Company’s new ad

ByTVW News India Bureau

Urban Company Salon At Home is back with a transformative 360-degree campaign featuring brand ambassador Kriti Sanon. Through a series of 3 films starring Sanon, the campaign celebrates women by giving them the beauty experience they truly deserve, stemming from a simple insight – until you try something new, you will never know what you can…

Ronit Baugh joins Jet Airways as GM & Head of Communications
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Ronit Baugh joins Jet Airways as GM & Head of Communications

ByTVW News India Bureau

Ronit Baugh has been appointed GM and Head of Communications at Jet Airways. Baugh formerly worked as the Communications & Public Affairs lead at Oxford University Press. “Excited to share that I have taken up an interesting new post as General Manager & Head of Communications for Jet Airways,” Baugh stated on LinkedIn. I’m thrilled…

Lay’s unveils ‘Sizzlin’ Hot’ TVC with Ranbir Kapoor & Radhika Madan
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Lay’s unveils ‘Sizzlin’ Hot’ TVC with Ranbir Kapoor & Radhika Madan

ByTVW News India Bureau

Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of Lay’s Flamin’ Hot. Featuring brand ambassador Ranbir Kapoor and actress Radhika Madan, the campaign film is called Too Hot To Stop. The introduction of Lay’s Sizzlin’ Hot platform is based on the insight that there is increasing consumer demand…

Gurjot Shah Singh named Executive Vice President, Media at Isobar India
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Gurjot Shah Singh named Executive Vice President, Media at Isobar India

ByTVW News India Bureau

Isobar, dentsu India’s creative experience agency, has announced the appointment of Gurjot Shah Singh as Executive Vice President (EVP), Media. In his new position, he will be in charge of improving the agency’s media services. He will also be responsible for driving the expansion of media services for the Isobar India group in collaboration with…