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Rage Coffee Onboards Virat Kohli as Brand Ambassador and Investor

Virat Kohli has joined Rage Coffee as an investor and brand ambassador. Rage Coffee is a Delhi-based FMCG company that manufactures, promotes, and distributes unique packaged coffee products. Rage Coffee would become a fan favourite in the market as a result of this partnership between the adored Indian cricketer and one of the fastest growing and trailblazing FMCG brands, paving the road for consumer acquisition. Rage Coffee previously raised $5 million in growth finance in August 2021 as part of a Series A fundraising deal headed by Sixth Sense Ventures.

Rage Coffee, as a caffeine innovation brand, has always been connected with the curation of a product line that outperforms the segment in superiority and uniqueness; it has always been ahead of the curve. The company’s popularity is fueled by a large community of Ragers who swear by the company’s products. Since its start in 2018, the brand has quickly expanded into new areas, selling widely online and increasing its offline network to 35 distributors, 4 CFAs, and 5 super stockists, encompassing 2500+ offline touchpoints across India.

Articulating about roping in Virat Kohli as a brand ambassador and investor, Bharat Sethi, Founder and CEO of Rage Coffee said, “Virat Kohli has set some unrivaled records in the top echelon of world cricket and is rightly known as the best batsman in the world. Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard! Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment. Rage Coffee and Virat both share a mutual objective – to strive for excellence!”

Speaking on the association with Rage Coffee, Indian Cricketer Virat Kohli said, “I’ve been using Rage Coffee products for some time, and, I am excited to be a part of its growth journey. The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years. Rage Coffee has developed some trailblazing products that conforms with my innovative approach and aligns with my lifestyle. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time.”

The brand is planning to expand its online presence and offline footprint Pan-India and will utilize the fresh capital for marketing and distribution purposes. Rage Coffee will also use the funds to scale production, launch innovative new products and add senior management talent.

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