Amazon-India-relaunches-iconic-Aur-Dikhao-campaign-created-by-Leo-Burnett-India
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Amazon India relaunches iconic ‘Aur Dikhao’ campaign

Amazon India revives its iconic ‘Aur Dikhao’ campaign with a new film building on the Amazon proposition of an extremely wide variety of options available on the marketplace. The campaign created by Leo Burnett India addresses  multiple  consumer expectations while shopping online and showcases the ease of shopping with Amazon India. The hugely successful Aur…

Big FM elevates Sunil Kumaran as Chief Operating Officer
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Big FM elevates Sunil Kumaran as Chief Operating Officer

BIG FM, one of India’s most popular radio stations, recently announced the promotion of Sunil Kumaran to Chief Operating Officer. Kumaran will be in charge of revenue (Sales, Sales Support, Revenue Maximization, Account Planning), as well as maintaining his present responsibilities for brand (Programming, Marketing & Solutions) and accelerating the network’s digital expansion. Kumaran, who…

Shawvik Das named Happilo as Head of Operations & Supply Chain
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Shawvik Das named Happilo as Head of Operations & Supply Chain

Shawvik Das has joined Happilo as Head of Operations & Supply Chain, a premium D2C healthy food brand. Shawvik Das, who has over two decades of experience in the field, will be instrumental in the creation and implementation of operational and supply chain strategies. Shawvik Das will be responsible for Manufacturing, Technical Projects, New Product…

Vicks bolsters its Cough Drops line-up of lozenges, Adds ‘Tulsi’ flavor
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Vicks bolsters its Cough Drops line-up of lozenges, Adds ‘Tulsi’ flavor

Vicks announced the launch of Vicks Tulsi Cough Drops in India. By adding Tulsi flavor to its range of products, the brand reaffirms its aim of making traditional remedies, passed down by generations, convenient and accessible to all. The Tulsi plant is traditionally known for being a highly beneficial herb in treating cough and alleviating…

K.G.F: Chapter 2 available for ‘Early Access’ Rentals on Amazon Prime Video at Rs 199

K.G.F: Chapter 2 available for ‘Early Access’ Rentals on Amazon Prime Video at Rs 199

On Amazon Prime Video, K.G.F: Chapter 2 is now available to rent. Movie rentals on Prime Video provide viewers early access to films before they become available for digital subscription. Anyone may rent the film for INR 199 on Prime Video from today and enjoy this pan-India smash from the comfort of their own homes….

E-Gaming Federation urges the government to maintain 18% GST for online skill gaming sector
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E-Gaming Federation urges the government to maintain 18% GST for online skill gaming sector

The GST Council reconstituted a Group of Ministers (GoM) in February 2022 to study the GST rates for casinos, racecourses, and online gaming. The panel’s terms of reference stated that it will examine the valuation of services offered by casinos, racecourses, and online gaming portals, as well as the taxability of some casino transactions, all…

Crosshairs Communication bags PR mandate for iTokri
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Crosshairs Communication bags PR mandate for iTokri

iTokri, Indian Handloom, and Handicraft Products Online, launched in 2012 in Gwalior, India, has hired Crosshairs Communication, a Delhi-based public relations (PR) and social media agency. The agency won the contract in a multi-agency pitch and will be in charge of the brand’s mainstream and digital public relations, as well as media tasks. iTokri, India’s…

Neo HBM ropes Actor Saif Ali Khan as brand ambassador
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Neo HBM ropes Actor Saif Ali Khan as brand ambassador

Neo HBM today announced Veteran Bollywood actor Saif Ali Khan as its brand ambassador. The star actor will promote HBM Gold cement& Steel in India. He will appear in multi-media campaigns for the brand and raise awareness through direct consumer outreach. Commenting on this association, Actor Saif Ali Khan Said that “It’s an honor and a privilege to…

Adani to Acquire Holcim’s Stake in Ambuja Cements and ACC Limited

Adani to Acquire Holcim’s Stake in Ambuja Cements and ACC Limited

The Adani Family, through an offshore special purpose vehicle, announced that it had entered into definitive agreements for the acquisition of Switzerland-based Holcim Ltd’s entire stake in two of India’s leading cement companies – Ambuja Cements Ltd and ACC Ltd. Holcim, through its subsidiaries, holds 63.19% in Ambuja Cements and 54.53% in ACC (of which 50.05% is held…

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