Abhinav Parshad (PD) has been named Senior Creative Director at Digitas India, a Publicis Groupe marketing and technology services company. He comes to Digitas India from Dentsu Webchutney with the goal of expanding and scaling the agency’s creative technology solutions across the region. Abhinav will report to Abraham Varughese, Digitas India’s Chief Creative Officer. Abhinav…
Josh, an Indian short-video app, has formed a strategic partnership with Brut India, a digital video publisher platform, to give Josh app users with a mix of exclusive, original, and historic content. Josh and Brut India will use their platforms for video news and information consumption to enable billions of conversations about culture and social…
Celebrating its ongoing 25th anniversary, Zebronics, a leading Indian IT peripheral and consumer electronics brand has launched its new campaign “Unleash the Champion” featuring ace cricketers that resonate with the brand’s message of motivation, overcoming challenges, and the courage to beat the odds, which is what the brand has been doing with its ‘Always Ahead’…
PRHUB Integrated Marketing Communications, one of India’s leading full-service, independent integrated marketing communications firms, announced today that it will collaborate with Singapore-based APRW to launch a specialised communications practise aimed at start-ups looking to expand within and beyond the Asia-Pacific (APAC) region. The new practise will be run by IPREX, a leading international communications network…
BORNHi, a data-driven digital and creative company has bagged the Creative and Digital mandate for FUJIFILM India. The account was won after a multi-agency pitch involving several rigorous rounds of evaluations. The account will be serviced by BORNHi’s, Gurgaon branch. Under the mandate, BORNHi will be responsible for building and reinforcing the brand’s digital presence by…
Ready Player Me, an avatar creation platform, has announced a new partnership with Mzaalo, a blockchain-based video streaming service. Starting today, Mzaalo’s iOS and Android apps will offer a special series of Ready Player Me avatars based on selected IP from great movies to all users. Launched by Xfinite, Mzaalo is a new video on…
Capsicum Mediaworks, an SEO agency from Mumbai, wins the SEO mandate for JIWA Foods – a leading Health Food Brand in India. As part of the mandate, the agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand and its vast range of products….
Peeyoosh Pandey has been appointed as the Global CEO of Hoonartek, a leader in enterprise transformation, lending & decisioning, cloud migration, and data engineering in partnership with Ab Initio, Snowflake, Aerospike & Experian. Hoonartek’s new appointment is aimed at scaling its operations globally, driving deeper client and employee engagement while charting the roadmap for the next…
The UAE T20 League has signed a long-term worldwide media rights agreement with global media and entertainment powerhouse ZEE. In India and around the world, the League will air exclusively on ZEE’s linear channels and its OTT platform ZEE5. The UAE T20 League is a professional cricket event in which Reliance Industries Limited, Adani Sportsline,…
Following a multi-agency proposal, FoxyMoron, the Zoo Media network’s full-funnel creative and performance agency, earned the creative mandate for EK, co-created by Roposo and Ekta Kapoor. The company’s operations will be managed from its Mumbai headquarters. This is the agency’s first assignment in the field of social commerce. EK is the first brand launched by…
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