mCaffeine has announced the launch of its new campaign, “Up For Life,” featuring Alia Bhatt. With a humorous twist, the campaign unveils a warning that accompanies the use of mCaffeine products, making its users easy to spot in a crowd. The digital campaign showcases youth icon Alia and mCaffeine’s crowd-puller, the Coffee Body Wash,…
India’s love for over-the-top entertainment experiences is about to reach new heights as JioCinema is set to elevate India’s biggest reality phenomenon Bigg Boss OTT, starting 17th June. With iconic superstar Salman Khan as the host, Bigg Boss OTT will offer 24×7 non-stop entertainment and multi-cam action for free, a first in its history. Immersing viewers in high-intensity action, JioCinema launched an electrifying promo titled…
Home Credit India (HCIN), a local subsidiary of a leading global consumer finance provider, introduces its summer campaign with a special focus on home appliances, titled #LifeMeinNoSamjhauta. The digital campaign, part of the #ZindagiHit brand thought, highlights Home Credit as a trusted enabler that helps fulfill aspirations by offering easy financing options beyond mobile phones,…
The highly anticipated Porsche Design AOC Agon Pro PD32M gaming monitor is now available in India, exclusively on Amazon, at a special launch price of Rs 2,34,990. This collaboration between AOC and Porsche, which was announced in October 2020, aims to deliver top-notch gaming monitors to the market. Unveiled on June 7, the Porsche Design…
Indian gaming platform Winzo is venturing into the Brazilian market and has already launched a teaser website in Portuguese, hinting at its upcoming arrival. This move signifies a significant shift for Winzo, which initially focused on vernacular gaming in India’s Tier 2 and Tier 3 markets, offering games in various Indian languages like Bhojpuri, Tamil,…
Wondrlab, India’s foremost platform-first martech network, has today announced the addition of Nikhil Uniyal as the National Revenue Lead. This strategic move strengthens the already exceptional leadership team, which includes Siddhyesh Narkar as Chief Technology Officer and Bilal Ansari as Lead, Data Analyst. Wondrlab champions a comprehensive full-funnel approach to empower brands in achieving success…
CARS24, India’s leading AutoTech company, has marked a significant milestone through its financial arm, CARS24 Financial Services Pvt Ltd (CFSPL). With an impressive track record and extraordinary growth, CFSPL has achieved an astounding 100 percent year on year increase in loan disbursements and has surpassed the remarkable milestone of INR 2,000 Crore since inception. This exceptional growth, coupled with…
In a massive boost to the renewable energy (RE) sector in the country, Serentica Renewables (“Serentica” or the “Company”) – a renewable energy platform enabling industrial decarbonisation, announced the successful placement of contracts worth INR 10,000 crore for its upcoming renewable energy projects. The contracts placed upon leading renewable energy solution providers will enable Serentica to develop 1.5…
Uber´s advertising division and Uber India have today announced the official launch of Journey Ads, a first-of-its-kind advertising option for India, as well as its partnership with Httpool by Aleph to help connect India’s brands with innovative advertising solutions. Journey Ads, an initiative from Uber’s advertising division, offers an engaging way for brands to connect…
In a bold pursuit to elevate the overall ownership experience and set an unprecedented industry standard, Honda Motorcycle & Scooter India (HMSI) today unveils the highly-anticipated ‘Extended Warranty Plus (EW Plus)’ program, an advanced iteration of their extended warranty offering, now available across all scooter and motorcycle models up to the 250cc segment. With this move, Honda…
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