Varthana, a non-banking finance company (NBFC), has recently announced the promotion of Chandra Kumar CS to the role of Chief Human Resource Officer (CHRO). In addition to his existing responsibilities in leading Customer Experience, Chandra will now also oversee Varthana’s people strategy, drive talent and leadership development initiatives, foster diversity and inclusion efforts, enhance both…
BRAVE Combat Federation, the world’s fastest-growing MMA organization, and MX Player, India’s top OTT platform, have joined forces in a significant, multi-year deal. This groundbreaking partnership aims to distribute martial arts content throughout the country, catering to the growing interest in MMA. Founded under the visionary leadership of His Highness Shaikh Khaled bin Hamad Al…
McDonald’s India (West and South) has proudly announced the signing of NTR Jr as its brand ambassador for the beloved McSpicy Fried Chicken range. Alongside this exciting partnership, the brand has unveiled a captivating TV commercial (TVC) titled #DontExplainJustShare, creatively developed by DDB Mudra. With a fresh twist on its renowned McSpicy Fried Chicken, McDonald’s…
The US Premier League has forged an exclusive alliance with Eurosport for the upcoming second season, set to take place in Florida from September 15-29, 2023. During this highly anticipated second season, eight teams will engage in a thrilling display of skill, competing in a total of 40 exhilarating matches. The culmination of this exciting…
TVS Capital Funds named Naveen Unni as Managing Partner, Bringing Extensive Consulting Expertise TVS Capital Funds, a prominent rupee capital private equity fund, has announced the appointment of Naveen Unni as its new Managing Partner. With an impressive 20 years of consulting experience, Unni specializes in business transformation, digital strategy, and leadership development. Previously, he…
InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company’s technology roadmap, spearheading…
elhivery Ltd., India’s largest fully-integrated logistics provider, has partnered with Mystore, an ONDC-powered marketplace for Indian sellers, to provide express parcel shipping for rural entrepreneurs nationwide. ONDC (Open Network For Digital Commerce) is a government-led initiative to create an open, secure, and interoperable network for digital commerce in India. Through ONDC, Mystore’s e-commerce platform is…
Wakefit.co, has embraced the artificial intelligence wave in its latest ‘Andar ke bacche ko jaga’ campaign featuring their brand ambassador, Ayushmann Khurrana. The TVC showcases Ayushmann Khurrana in his present age as well as a kid version of him who wakes up every day, full of enthusiasm and energy, after sleeping on a Wakefit…
OMTV, the only OTT network to exclusively showcase content about India’s rich, diverse Sanatan culture, is now ready to embark on a new chapter with the launch of the series – ‘Decoding Sikhism: Unveiling the Essence of Faith’. The five-episode series is exclusively available on OMTV and will delve into the various aspects of Sikhism….
22feet Tribal Worldwide, part of the DDB Mudra Group, has added Mars Petcare to their portfolio of clients. The digital creative mandate will make use of 22feet Tribal’s expertise in social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas, and Sheba. The Indian pet care industry…
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