Mindshare, a leading marketing agency, has announced the appointment of Snehi Jha as the Head of Mindshare Fulcrum, South Asia. With a wealth of experience in strategic marketing, digital transformation, and brand development across diverse industries, Snehi is set to lead Mindshare Fulcrum into a new era of ‘Good Growth,’ the company stated.
Bringing over 22 years of expertise in product development, digital transformation, and brand development, Snehi has a comprehensive background in media, finance, and FMCG. Her journey began at Mindshare Fulcrum in 2002, where she spearheaded strategic media planning for the Skin Care and Oral Care sectors. Returning to Mindshare signifies a homecoming for Snehi as she rejoins the organization to drive strategic initiatives and strengthen the agency’s position as a market leader.
In her most recent role, Snehi was a valuable member of the Meta India Leadership team. During her tenure, she played a crucial role in developing and executing the sales strategy for the Indian market. Her responsibilities included driving ad product monetization growth, product development, and client solutions. As the Product Growth Head for Meta’s Ads Portfolio and WhatsApp, Snehi spearheaded product growth strategy and the development of WhatsApp Business Solutions across APAC. Prior to her time at Meta, she held marketing leadership positions at ICICI Prudential AMC and HSBC Bank.
Beyond her professional achievements, Snehi Jha is a passionate advocate for diversity, equity, and inclusion (DEI). In her previous role, she successfully led the establishment and implementation of an organization-wide DEI charter, demonstrating her dedication to creating an inclusive and diverse workplace.
Commenting on the appointment, Amin Lakhani, CEO – South Asia Mindshare, said, “I am delighted to welcome Snehi as Head of Mindshare Fulcrum. Snehi’s vast experience and exposure to Platforms, Brand and Media make her the ideal leader. I am confident in her deep industry knowledge and her passion for innovation and DEI which will undoubtedly accelerate good growth and deliver exceptional value to our esteemed client Unilever.”
Snehi Jha, Head of Mindshare Fulcrum – South Asia expressed her excitement about returning to Mindshare, stating, “I am thrilled to re-join Mindshare, a company that has always been close to my heart. I look forward to working with the talented team at Mindshare Fulcrum and leveraging our collective expertise to deliver outstanding results for Unilever. Together, we will unlock new opportunities, drive innovation, and create meaningful connections in an ever-evolving media landscape.”
In her new role, Snehi will report directly to the CEO of Mindshare South Asia, Amin Lakhani, based out of the Mumbai office.
