Mullen Lintas, in its quest to become a digital-first brand-building company, has appointed Meta’s Ram Jayaraman as its chief creative officer. Better known as Ram Cobain, he joins Mullen Lintas from Meta’s Creative Shop, where he was a Creative Strategist for over six years. Before Meta, Ram spent over 15 years at leading agencies such…
Vaibhav Ajmera has joined Liqvd Asia as Director – Business & Services, and will be heading the agency’s south India operations. Ajmera is a Digital Marketing enthusiast and brings with him a decade of experience in building brand persona on digital platforms. At Liqvd Asia, Ajmera will be responsible for upscaling digital offerings in Bangalore….
Juni Films and Approach Entertainment are producing the spiritual web series Two Great Masters in association with leading spiritual organization, Go Spiritual India. Shooting has already begun for India’s first web series on two leading Spiritual masters of the twentieth Century in Shoolini University at Solan in Himachal Pradesh. The series is based on a very…
Campus Activewear, India’s largest sports, and athleisure footwear brand, unveils a new brand campaign to announce the launch of its latest collection – Motomania. The new collection is designed to meet the needs of the modern-day biker, who not only demands high performance but also wants to make a statement with their style. The collection features…
Ankur Sarawagi has been named as Senior Vice President of Fastrr Checkout, according to a statement made by Shiprocket, an e-commerce enablement platform. Ankur co-founded NearBuy, served as Vice President and Country Manager for WeddingWire India, and co-founded NearBuy (TKWW group). He has more than a decade of experience in growth-hacking, scaling, and leading international…
Sociapa, a marketing agency, has increased the number of clients it serves. The agency will now manage the digital mandate for Pansari Epicure, a product of Pansari Foods, which includes services like managing the brand’s social media accounts, launching new products, and developing campaigns and strategies. For hotels, restaurants, and cafes, the B2B brand provides…
FILA has tapped Hailey Bieber to front the brand’s new global campaign, giving the model and entrepreneur a canvas to express her unique sense of style, while utilising some of the brand’s iconic designs. The campaign featuring Hailey Bieber has debuted for the first time in India. The campaign was photographed by Renell Medrano and…
SanKash, India’s fastest-growing travel fintech, announced that they have entered into a strategic partnership with EaseMyTrip, a leading online travel tech platform to offer travel insurance and Travel Now-Pay-Later (TNPL) services to its patrons in India. With this partnership, EaseMyTrip customers can now purchase travel insurance that covers medical expenses, trip cancellations, lost baggage, and other…
The leading manufacturer of printing inks, innovative packaging solutions, and allied material in the country, DIC India Limited , part of DIC group, Global Leaders in printing and packaging Inks , today inaugurated its advanced and latest Toluene free plant ‘Optima’ for Liquid Ink manufacturing at Saykha in Bharuch district, Gujarat. Spread across a vast area of 92,500sqm, the…
Absolute Sports, the parent company of Sportskeeda and one of the world’s leading providers of sports news and analysis with over 76 million monthly active users (MAU), announced today that it has signed definitive agreements, subject to closing conditions, to acquire a 73.27% stake in Pro Football Network LLC (PFN), a premier source of coverage and analysis of the…
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