Communications agency Hybrid has named Deepak Krishna as Senior Creative Director of the creative digital shop. Prior to joining Hybrid, Deepak was Associate Creative Director at Schbang Bangalore where he led the creative output for 3 years. His work spans across brands like Xiaomi, Betty Crocker, Sujata Gold, Pillsbury, Haagen-Dazs, Tata Tea, Diageo, Infosys, Domino’s,…
Sony Music Entertainment India (SME) today named Vinit Thakkar as Managing Director of the company. Thakkar will oversee the company’s operations in one of the fastest-growing and dynamic music markets in the world, collaborating closely with regional and global teams to strengthen SME India’s strategic partnerships and identify new growth opportunities for its artists. Reporting…
myTVS, India’s largest automotive aftermarket digital platform, and part of the US$2 billion TVS Mobility group, that operates manufacturing, automobile dealerships, distribution, supply chain solutions, and sales, service and automotive components, has selected Oracle Fusion Cloud Applications to unify operations and improve business efficiency. With Oracle Fusion Applications for finance and supply chain, myTVS can integrate and…
Gujarat Titans signed 26 partners ahead of the Tata Indian Premier League (IPL) 2023. Building up on the success of 2022, both on and off the field, the Gujarat Titans have persisted with an innovative brand and marketing strategy. As many as 11 partners from 2022 have continued their association with Gujarat Titans and 15…
Actor Vijay Deverakonda has been chosen by Indian innerwear company Lux Industries Limited to represent Lux Cozi in the South market. In order to emphasise the comfort that Lux Cozi products offer to its clients of all ages, the company is presently running a new television advertising campaign called “Super Feel” that stars Deverakonda. Yellow…
HDFC Bank has announced the appointment of Wondrlab as creative partner for its tech-first services. The agency will be responsible for marketing the current and upcoming digital properties to drive growth in its digital business. With this association, HDFC Bank aims to create momentum in modernising the way Indians bank. The bank further stated that…
SpringServe, the leading independent TV ad serving platform now part of Magnite (NASDAQ: MGNI), has announced that QYOU Media India has selected them as primary ad server. The move comes as QYOU Media India strengthens its focus on providing the highest quality experience for viewers across its premium content library, with an aim to connect…
Creating a new paradigm in mass mobility, Honda Motorcycle & Scooter India (HMSI) today launched its most affordable and fuel-efficient mass motorcycle – Shine 100 in India. Now marking its presence in the 100cc basic mass commuter category, Honda’s brand Shine’s undisputed leadership in 125cc motorcycle segment is a testimony to the trust, reliability, and advanced technology it offers to…
Blue Star Limited has chosen Kinnect, a unit of FCB India Group, to handle its digital media needs. India’s Blue Star is a leader in HVAC&R (commercial refrigeration and air conditioning). According to the business, the account was chosen after a multi-agency presentation and will be handled by the Mumbai location. Kinnect will manage the…
Vipin Yadav has been named director of marketing at the electronics and home appliance company Hisense. Yadav has over 15 years of marketing and brand management experience in a variety of industries, including mobile phones, IoT, consumer durables, healthcare, and BFSI. Prior employers include Wellspring Healthcare, OPPO Mobiles India, Aquionics Developments India, Religare Enterprises, and…
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