ETML bags the Digital Mandate for SoulTree

ETML, a prominent Growth Advertising & Analytics Company, has been chosen as the digital partner for SoulTree, a renowned Indian Ayurvedic beauty and wellness brand. In this collaboration, ETML will provide top-notch performance marketing services to support SoulTree’s overarching business objectives.

SoulTree holds the distinction of being the first Indian brand to offer European certified-natural personal care and beauty products. Their range includes authentic Ayurvedic ingredients sourced sustainably. Besides India, SoulTree products are also available in international markets such as France, Germany, Switzerland, UK, Spain, and more. The brand’s recent acquisition by Lotus Herbals Pvt. Ltd. further strengthens its presence and growth trajectory.

Commenting on the win, Raghav Kansal, Founder & CEO of ETML, said, “We are excited to announce our partnership with SoulTree. With the help of our strong Growth Advertising & Analytics acumen, our primary focus will be on delivering sustainable business growth through innovative campaigns in the paid digital space. We intend to play a vital role in the brand’s journey in achieving sustainable business growth.”

Adding on to this, Jatin Mahani, Brand Lead, SoulTree, said, “We are confident that our partnership with ETML will help us achieve our business objectives, and accelerate our digital growth. Having an experienced partner like ETML would help us leverage the power of Growth advertising. They stand out for their distinctive data-driven approach, and we anticipate that they will be crucial in assessing and personalizing the need of our brand and business to provide the desired results”