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Shemaroo named Saurabh Srivastava COO for digital biz

Shemaroo Entertainment has recently welcomed Saurabh Srivastava as their new Chief Operating Officer – Digital Business. With an impressive background as the former Head of Product & Revenue Strategy for the Hindi Entertainment Network at Disney Star India, where he successfully spearheaded ad-sales revenue on linear TV.

In his new role at Shemaroo, Srivastava will be entrusted with the crucial task of propelling digital growth, implementing revenue strategies, and ensuring operational excellence, as stated in an official company announcement.

On the appointment, Hiren Gada, CEO, Shemaroo, said, “We are delighted to welcome Saurabh Srivastava as our Chief Operating Officer – Digital Business. Saurabh’s extensive and highly successful stints across multiple business functions and geographies at global organisations like Disney, Marico and Coca Cola will play a pivotal role in accelerating our digital expansion. This appointment reinforces our commitment to strengthen the leadership at Shemaroo as we continue on the path of disruptive growth in the rapidly evolving world of media and entertainment.”

Arghya Chakravarty, COO, Shemaroo, added, “Saurabh’s extensive leadership and proven track record in driving monetisation across platforms basis not just vanilla pricing growth but also multiple industry first innovations on linear as well as digital, make him an invaluable addition to our digital transformation journey. His experience at Disney Star and Marico will be instrumental in driving growth across our digital video, music and OTT businesses in the fast-evolving digital landscape. His strategic leadership and expertise will enable us to take the next leap towards our B2C agenda at Shemaroo.”

He will report to Shemaroo Entertainment’s CEO, Manish Chakravarty, and will be a part of the company’s Executive Committee.

Srivastava has a wealth of experience in the media and entertainment industry, with over 17 years of experience at companies such as Disney Star India, Marico, and Coca Cola India. At Marico, he was responsible for the P&L of the South East Asia business, and he also co-founded Studio Samsara in Malaysia, where he established an omnichannel model and developed a digital marketing strategy.

In his new role at Shemaroo, Srivastava will be responsible for driving digital growth, revenue strategy, and operational excellence. He will play a key role in helping the company to succeed in the evolving digital ecosystem.

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