VDO AI partners with Foodpanda, to initiate the CTV/OTT campaign for intriguing food lovers in Thailand. The campaign was run indoor with internet advertisement on TV for 1-minute. The alliance focused on three main pillars: Strategic Partnership and OTT Ecosystem – Leveraging the engaging video ads for successfully delivering OTT/CTV campaigns. Outreach Programme – focusing…
Brand Sentry- a full-service Marketing and Communications agency based out of Mumbai has bagged the entire PR and Digital communications mandate for Janasya- a leading ethnic fashion brand aiming to revolutionize the ethnic wear market in India. Janasya is a creator of exemplary designs that embrace the authenticity of crafts, cloth, colors, and culture, making…
Chimp&z Inc celebrates the openly LGBTQIA+ members of the advertising community by bringing them together for its digital pride parade, #PrideOfAdvertising, all through June. Conceptualized and executed by the integrated digital agency, the campaign was initiated to understand, support, and celebrate the culture of inclusivity and acceptance at workplaces. Chimp&z Inc collaborated with other agency…
Purely digital insurance platform ACKO, today launched a powerful digital marketing campaign on Pride Day, celebrated to commemorate the first pride march. The film communicates a powerful message, that even though we have come a long way in recognizing the LGBTQ+ (Pride) community, this does not necessarily equate to true acceptance, we still need to work…
Committed to driving product superiority, LUX recently re-launched its new and improved Magical Spell body wash that gives long-lasting fragrance up to 24 hours. With this extraordinary claim, LUX wanted to prove its superiority. Enter renowned smell expert Laurine Sautour, who has a trained nose and the superb ability to identify smells — from the…
Recognizing the courage, resilience and unwavering spirit of the Indian healthcare community, Quaker has created a special film – ‘#SalutingOurHeroes’, a tribute to the Real Fit heroes for their selfless efforts in keeping numerous families safe during the tough times. Released ahead of the upcoming National Doctor’s Day, the film focuses on inspiring and positive stories that talk about the incredible work…
News Media Canada, the national association representing print and digital news media in Canada, today announced the appointment of Paul Deegan as President and Chief Executive Officer. In his new role, Mr. Deegan will be accountable for the day-to-day operations of News Media Canada and the provision of a broad range of programs and…
A new study finds evidence for adverse effects of the COVID-19 pandemic on declines in cancer detection and surgical treatments. The study, appearing in JNCI: The Journal of the National Cancer Institute, finds a 10.2% decline in real-time electronic pathology reports from population-based cancer registries in 2020 compared with those in 2019. This study observation period, through December…
Camions Logistics Solutions, the company behind GoBOLT, announced on Monday that it has raised USD 20 million (about Rs 148.4 crore) from Paragon Partners Growth Fund II and previous investor Aavishkaar Capital. According to a release, the Series B round also includes tiny secondary components as well as debt lines from private banks. Paragon Partners’…
Myntra announces the arrival of the 14th edition of its flagship event, End of Reason Sale (EORS), slated to be held between July 3 and 8. The biggest ever edition of the mega fashion carnival brings with it over 9 lakh styles from over 3000+ brands and is expected to cater to the fashion and lifestyle…
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