Aroscop, a leading advertising platform backed by data science technology, organized an online event in partnership with Ad: Tech to address the key concerns of today’s advertisers regarding the usage of third-party data and cookies. The event titled “Mobilizing 1st Party Data for Programmatic Advertising in A Cookieless World” was attended by industry experts from…
After an exciting LaLiga Santander season with weekly contests held over 20 matchdays, LaLiga and Facebook have crowned Alaukik from Patna, Bihar as India’s #LaLigaUltimateXpert. The contest was organized by LaLiga and their 39 broadcast partners across 100 countries for millions of crazy/true Spanish football fans who showed off their impressive knowledge of Spains’ top…
To drive the company’s marketing strategy through a phase of accelerated growth, India’s leading skill-based online gaming start-up, Zupee, today announced the appointment of Gaurav Mehta as the Chief Marketing Officer. In his new role, Gaurav will be responsible for leading the marketing activities to ensure maximum penetration in all parts of the country. At…
BharatPe, India’s leading financial services company for merchants, today announced the appointment of Parth Joshi as the Chief Marketing Officer at BharatPe. Parth, a global marketing leader, has extensive experience in building brands, across India and overseas markets. Parth Joshi will work closely with Suhail Sameer, BharatePe’s Group President. This is the fourth key leadership…
Pearson, the world’s learning company, today announced the appointment of Siddharth Banerjee as the new Managing Director for India and Asia. Siddharth will work towards strengthening Pearson’s Direct To Consumer (D2C)strategy and Digital proposition in the region while building a direct relationship with the education ecosystem in the region. India is a key market for…
OMD India has bagged the local media mandate for The Pink Foundry, by Confira Lab’s and will be responsible for its launch, e-comm, and digital. The agency’s Gurgaon office will handle the mandate, focused on increasing the visibility and reach of the brand through contemporary precision marketing and creative positioning. The Pink Foundry is owned…
NextGen Pharma has appointed Pitchfork Partners Strategic Consulting as its communication agency. Pitchfork will be responsible for designing strategic communication to maintain and build a corporate reputation through multi-channel activities. With an aim to support the company’s strategic objectives, Pitchfork Partners will work closely with the brand to build its reputation and engage with relevant…
Madison Media has announced that Birla Corporation Limited has appointed the Agency as their Media AOR for M.P. Birla Cement. The agency will handle ATL responsibilities for the brand. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata. Founded in…
Ketto.org, Southeast Asia’s most visited and trusted crowdfunding platform has launched ‘#DearDoctor’ social media ad campaign to commemorate doctors for their dedication, compassion, selfless service, and sacrifices. With an intent to highlight their fearless, relentless and tireless efforts, the video manifests the risks and struggles of a doctor’s life during the pandemic. As they continue…
Virtuoso Infotech Pvt. Ltd., an enterprise software solutions company, founded by Ms. Preeti Nahar and Mr. Yogesh Satpute, based out of Pune, India announced today the news of its first investment fundraise. India’s largest private sector bank HDFC and its subsidiary HDFC Securities Limited has acquired a 7.4% stake in Virtuoso Infotech. Virtuoso Infotech specializes…
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