Madison Media has announced that Birla Corporation Limited has appointed the Agency as their Media AOR for M.P. Birla Cement. The agency will handle ATL responsibilities for the brand. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.
Founded in 1919, the M.P. Birla Group is amongst the largest industrial houses in India, and a leading player in the cement industry. The company has a strong presence in Northern, Central and Eastern India. M.P. Birla Cement has 10 plants across the country with an installed capacity of 15.5 million tons. The plants have access to latest technology, infrastructure and rank among the most advanced in the country. With its primary business in cement, the company also has a significant presence in the jute goods industry as well.
On their partnership with Madison Media, Suvadip Ghosh Mazumdar, Vice President, Marketing of MP Birla Cement says,“We have travelled a distance in the last few years with launching and establishing brand MP Birla Cement. However this is a continuous process with a new set of challenges every year. We welcome Madison to partner us in our next leg of growth”.
Says Vikram Sakhuja, Group CEO, Madison Media & OOH, “We’re proud to be associated with one of the country’s largest cement manufacturer for their media requirements. We look forward to a great partnership.”
Says Vandana Ramkrishna, Vice President, Madison Media Ace & Platinum,“Our integrated media strategy encompassing a rationalized mix of TV/Print/Activation/OOH that is needed to elevate the heritage brand was well-received by all at M.P. Birla Cement. We are extremely excited and proud to welcome M.P. Birla Cement into Madison World and look forward to cementing a perfect partnership with them in the years to come.”