Brand Sentry- a full-service Marketing and Communications agency based out of Mumbai has bagged the entire PR and Digital communications mandate for Janasya- a leading ethnic fashion brand aiming to revolutionize the ethnic wear market in India. Janasya is a creator of exemplary designs that embrace the authenticity of crafts, cloth, colors, and culture, making it a true rendition of contemporary fashion.
YOU’ before ‘ME’ and ‘WE’ before ‘I’ is the core ideology that resonates in Janasya’s business ethics. Their team of highly skilled artisans works on international quality standards to craft the products. While the creative design team blends contemporary trends with Indian art forms to develop surreal designs suitable for the Indian body and taste. Janasya takes great pride in the quality and craftsmanship of its products. Their core strategy is formed by the attention to design, materials, and construction.
Brand Sentry with its distinctive storytelling approach aims to drive a communication campaign that is twofold- Engaging & Interactive. The agency strategizes to drive a campaign that not only narrates the story of Janasya but also connects with every modern Indian woman. Brand Sentry with its holistic communication model aims to highlight Janasya’s mission to provide highly fashionable products with the best quality at very competitive prices. The agency’s 360-degree communication strategy is also aligned to support Janasya’s effort of reaching out to buyers who are looking for fashion across the globe through retail and eCommerce.
On Brand Sentry’s appointment Vinay Kanodia, Founder of Janasya said- At Janasya, we believe our target audience is a modern woman who appreciates fashion beyond usual. The one who chooses to express herself with audacity and is unique, adventurous, and confident. She is fashion-oriented but also attached to her roots. Understanding our audience was of utmost importance to design a PR and digital plan that will connect Janasya to its target audience and consumers. Brand Sentry presented a plan that targets our audience directly and narrates Janasya’s story effectively. We are excited with our association with Brand Sentry as our communication and strategy partners and are looking forward to excellent media strategies and campaigns”
On winning the mandate Vishakha Mota, Co-founder of Brand Sentry said- “as a woman, I instantly connected with Janasya’s story and felt closer to their representation of fashion for the modern Indian woman. Designing a communication plan for Janasya was very exciting. We believe Janasya is one of its kind fashion brand that is curated exclusively for Indian women considering the culture and ethnicity at the core of its every collection. With our expertise and strategy, we are excited to bring Janasya’s vision for the modern Indian Woman to each and every household.”