Sushmita Kashyap has recently joined McDonald’s India – North and East as director of marketing. She comes from Affiliate Advisory, where she served as president and co-founder for about a year. She was previously vice president of marketing at Burman Hospitality. Sushmita has a post graduate diploma in marketing from FMS – IIRM and has…
News18 India is all set to host its marquee initiative ‘News18 India Chaupal – Desh Ka Sabse Bada Manch’ on 1-2 December. The 2-day summit will witness India’s top politicians, thought leaders, policymakers, sports, and film stars come together to discuss, debate, and deliberate the contemporary issues that India faces. True to its name, the…
Stories from the past that have been passed down through the centuries continue to interest everyone. What began as simple stories that held the listener’s attention from beginning to end has now taken on a deeper meaning when one recognises the principles they instilled. BIG FM has launched a new show, BIG Katha, to cater…
India’s largest social gaming platform, WinZO has partnered with the France based global gaming giant, Gameloft to help them catalyse their reach and revenue in Indian vernacular markets. Gameloft is a global market leader in casual gaming and has over 150 massively popular titles, such as Asphalt 9 and other action & racing games, garnering…
Joyeeta Chatterjee, the Human Resources leader, has over 25 years of experience in roles such as Head HR, HR Global COE Leader, and large-scale business and process transformation. Managed HR Leadership responsibilities on the Board of Directors and experience working in organisations with strict compliance standards. Chatterjee, who was previously the Chief People Officer of…
Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, announced today that it has entered a definitive agreement to acquire video intelligence AG, a Swiss-based contextual video technology platform for digital and Connected TV media owners. vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by…
Battlegrounds Mobile India (BGMI), India’s most popular mobile video game, has enlisted Flux@The Glitch, the content arm of The Glitch, a VMLY&R agency, to generate engaging and intriguing video content for consumers. This cooperation will focus on disruptive and industry-first concepts to help the BGMI brand reach its full potential in the Indian market by…
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Flipkart’s ‘India Ka Fashion Capital’ campaign, now in its ninth season, has a new look. The advertisement, which stars Bollywood actors Ranbir Kapoor and Alia Bhatt, urges people to update not only their fashion closets, but everything else in their everyday lives, from beauty and personal care to home furniture and design. According to Prasanth…
McDonald’s India-North and East has started the #25YearsOfLovinIt campaign to commemorate 25 years of being in the lives of Indian customers. The film, created by DDB Mudra, stars Awez Darbar and Nagma Mirajkar, a social media sensation and real-life couple, and attempts to depict the fun, light-hearted moments that McDonald’s is known for. It’s a…
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