McDonald’s India-North and East has started the #25YearsOfLovinIt campaign to commemorate 25 years of being in the lives of Indian customers.
The film, created by DDB Mudra, stars Awez Darbar and Nagma Mirajkar, a social media sensation and real-life couple, and attempts to depict the fun, light-hearted moments that McDonald’s is known for. It’s a modernised and expanded version of McDonald’s ‘Hum dono boyfriend-girlfriend hai kya’ campaign.
Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East said, “We have had an amazing 25 years in the country. Bringing smiles to millions of our customers through our great tasting delicious menu offerings and providing delightful memorable experiences to our guests has been extremely satisfying. Our new campaign beautifully captures the nostalgia, the excitement, fun and the sheer joy of happy times spent by two friends meeting after 25 years at their favourite McDonald’s restaurant enjoying their favourite meal. Through the film we reinforce our promise of providing delicious feel-good moments easy for our customers, we are optimistic that our customers would relate to and love the campaign.”
Iraj Fraz Batla, Executive Creative Director, DDB Mudra North, said, “I remember the excitement of the first ever McDonald’s opening up in India, right next to the college I ended up going to. 25 years on, I feel the same childish thrill when I’m near a McDonald’s. And as we celebrate 25 years of McDonald’s in India, it’s the same thrill we capture using the characters who appeared in one of our most iconic films. While they reunite, we’re reminded how much they, McDonald’s, and by extension all of us have grown over the years. After all, for 25 years, McDonald’s has been the place where happy memories are made.”
In a bid to spread the joy of achieving this milestone, the company has also introduced a Rs 25 menu.
McDonald’s team: Sushmita Kashyap, Dhruv Kathuria, Neha Gour, Saksham Aggarwal, Meena Negi, Sonia Sharma, Shreya Badola
Agency: DDB Mudra Group
Creative: Rahul Mathew, Iraj Fraz Batla, Rahul Dutta, Vinit Bharucha, Aryak Ray, Vishal Dhiman, Shamoeeta Mukherjee, Rohan Banerjee, & Ankit Chugh
Business: Ashutosh Sawhney, Vineet Kindra, Sonali Chowdhury, Jackson Jose, Abhishek Majumdar & Srishti Gupta
Strategy: Mehak Jaini, Aditi Hariharan
Director: Sudhir Shetty
Production House: Yellawe Digital