Yellophant Digital, an alliance of Merge Infinity Global, acquired the mandate for CarBoli, an online portal for selling pre-owned cars. The agency will manage the brand’s 360-degree digital presence, spanning from social media creatives & digital campaigns to media and innovations. CarBoli is a user-friendly online platform where people can bid on their pre-owned cars…
Hair Expert Brand St. Botanica appoints Bollywood actress Kareena Kapoor Khan as its brand ambassador. The move highlights the brand’s increasing focus in the hair care category. Based in Chandigarh over the last 5 years, the brand has catered to over 10000+ pincodes in India. The haircare industry is a $3 bn industry in India…
KFC India has roped in athlete PT Usha for its new campaign to endorse its ‘Express Pick-up’ service. In the campaign, the company promotes its recently launched service that promises delivery within seven minutes. “The legend PT Usha epitomises all things speed and who better to convey our new Express Pick-up service than her. In…
The global marketing and communication group Havas Creative Group India, has announced a restructuring of its senior leadership team at Havas Worldwide (Creative) India. Effective immediately, Arindam Sengupta, managing partner, West and South, has been elevated to the role of chief client officer of Havas Worldwide India and head – Group Integration. He will also continue to head…
RIO Heavy Flow Pads by Nobel Hygiene launches its latest campaign ‘Stained Screen,’ featuring its brand ambassador Radhika Apte. The digital ad urges women to wake up and choose the right pad for heavy flow, comparing the absorption capability of regular sanitary napkins, night flow pads, and RIO heavy flow pads. Super-absorbent RIO Heavy Flow…
Yuvraj Singh has joined Designandconstruct.in, a division of All About Buildings Pvt Ltd, as the company’s first-ever brand ambassador. The famed cricketer will be the face of India’s premier end-to-end home construction company as part of the partnership, which began on October 28, 2021. He invests in Design & Construct as a way of demonstrating…
Alex Hesz has been named to the newly formed position of global chief strategy officer at Dentsu International. Hesz will be in charge of Dentsu International’s worldwide corporate strategy and go-to-market strategy, with an emphasis on integrating skills across media, customer experience management (CXM), and creative in his new job. Hesz will report directly to…
Capital Trust Limited (Capital Trust), a digitally enabled non-banking finance company (NBFC), specialising in providing income–generating micro business loans in tier 3-5 regions, recently enhanced its branch network by opening 71 New branches. Out of these, 20 New branches were opened in Eastern UP; 21 in Bihar; 13 in Jharkhand; 11 in Madhya Pradesh and…
NDTV Convergence’s position as India’s leading platform for online news stands reaffirmed with a very substantial 10-year deal with Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover content they may like. The decade-long deal is based on mutually-determined projections, including growth in traffic, and cumulatively can enable revenue of Rs. 750…
discovery+ is all set to surprise its audiences by bringing the Indian version of the hit international franchise Say Yes To The Dress to the country! Right in time for the wedding season, the brand has roped in one of India’s most popular rappers and youth sensations, Badshah for the music video. Joining him as…
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