Alex Hesz has been named to the newly formed position of global chief strategy officer at Dentsu International. Hesz will be in charge of Dentsu International’s worldwide corporate strategy and go-to-market strategy, with an emphasis on integrating skills across media, customer experience management (CXM), and creative in his new job. Hesz will report directly to Wendy Clark, Dentsu International’s global CEO, and will start in 2022.
“Alex’s appointment is game changing for dentsu. He is one of the foremost strategic leaders in the industry. On our journey to optimising from 160 to six global leadership brands, this role is critical to integrate our total offering across media, CXM and creative, delivering growth and creativity for clients at the speed and efficiency demanded by the marketplace,” Clark said.
Hesz was previously associated with DDB Worldwide. In June 2020, he assumed the post as global CSO at DDB Worldwide. He was also adam&eveDDB’s group CSO. Google, Samsung, Unilever, Mars, Lloyds Banking Group, BlackRock, and Facebook are just a few of the companies he’s worked with (Meta).
Dentsu International’s appointment of Hesz comes at a time when the company is attempting to establish itself as a global integrated agency network. Furthermore, the hiring comes on the heels of major customer wins and expansions, such as Manulife and Kering.
According to Hesz, Dentsu is uniquely placed to provide enviable modern marketing offering to deliver the work that clients truly want in the way they truly want it to be delivered. “In Dentsu international, and with Wendy and her leadership team, that’s what I’ve found. A truly integrated business across Media, CXM and Creative, led by a group of absurdly talented practitioners who are dedicated to the work, the culture and the society they are building together,” Hesz added.
