Sony SAB’s Maddam Sir completes 400 episodes
| |

Sony SAB’s Maddam Sir completes 400 episodes

Sony SAB’s value-driven show Maddam Sir has a celebration in store, as it is all set to complete 400 spectacular episodes on 17th January. With the concept of ‘policing with heart,’ the show features Gulki Joshi as SHO Haseena Malik, Yukti Kapoor as Karishma Singh, Bhavika Sharma as Santosh, and Sonali Naik as Pushpa ji….

SBI-General-Insurance-Fosters-Inclusion-with-BringingWomenBackToWork
| |

SBI General Insurance launches a distinctive and quirky awareness campaign on Road Safety

SBI General, one of the leading General Insurance companies in India, is celebrating road safety week by launching an awareness campaign with a fun and quirky appeal. This campaign believes in bringing a behavioral change towards road safety in India and urging everyone to adhere. As per the report on Road accidents in India 2019,…

HDFC Bank
| |

HDFC Onboards Lights Out Studio to enhance the Bank’s Digital Customer Experience

HDFC Bank, India’s leading bank onboards Lights Out Studio, a nuanced product studio headquartered out of Bengaluru to redesign and enhance the bank’s customer experience. HDFC has been a formidable player in the banking industry in India. In a move to adapt to the digital age and attract the online banking millennial as a customer,…

Truecaller to Acquire Israeli App CallHero
| |

Truecaller to Acquire Israeli App CallHero

Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, has entered into an agreement to acquire the Israeli company CallHero (www.getcallhero.com). CallHero has developed a unique technical solution for both Android and iPhone, with an AI-enabled assistant. CallHero’s assistant can answer calls for you in a natural language, take messages for you…

Bitbns
| |

Bitbns launches campaign to create awareness among new users to invest in crypto token

Bitbns, a leading Indian cryptocurrency exchange, launched a campaign to create awareness among the crypto enthusiasts to invest in Crypto. The ‘Enter the Metaverse’ campaign is associated with a leading blockchain-based gaming platform – The Sandbox, which will provide five SAND tokens for every new trade by the new user. With the campaign SAND, the…

ALTBalaji names Pitchfork Partners as Strategic Communication Counsel
| |

ALTBalaji names Pitchfork Partners as Strategic Communication Counsel

ALTBalaji, India’s homegrown digital platform, has appointed Pitchfork Partners Strategic Consulting as its communication partner. Through this Partnership, ALTBalaji aims to strengthen its reputation through multi-channel outreach to increase awareness about the platform, it’s shows and widen the viewer base. Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji, said: “Alternative content being the core ethos of the group, ALTBalaji is focused on building…

Mumbai-based digital agency First Sight bags digital mandate of Sero Apparels
| |

Mumbai-based digital agency First Sight bags digital mandate of Sero Apparels

Sero Apparels’ digital mandate has been awarded to First Sight, a Mumbai-based data-driven digital firm. With digital full-stack solutions, First Sight will assist Sero clothing in riding the D2C wave. Performance marketing, interactions, clicks, and conversions are all part of the brand’s aggressive plans. Speaking on the development, Akshay, CEO of First Sight, said, At…

Gaming Streaming Startup Turnip Raises $1.63M Seed Funding
| |

Gaming Streaming Startup Turnip Raises $1.63M Seed Funding

Turnip, a mobile-first gaming community network, has raised $12.5 million (Rs 92 crore) from Greenoaks Capital and Elevation Capital in a Series A round of funding. Pooja Dubey and Aditya Sharma founded Turnip in April 2020 to allow creators to join clubs where they can stream or record their games for fans, communicate on audio/video,…

Vedantu
| |

Vedantu named Pankaj Jain as Chief Financial Officer

Vedantu, a pioneer in LIVE online learning, today announced the appointment of Pankaj Jain as Chief Financial Officer. In his new role, Pankaj will orchestrate and execute Vedantu’s business finance in order to take the company to new heights. At Vedantu, his key responsibility will be to build and manage a diverse team while ensuring…

BC Web Wise named Sonali Banerji as a Creative Director
| |

BC Web Wise named Sonali Banerji as a Creative Director

Sonali Banerji has been named Creative Director at BC Web Wise, India’s top independent digital marketing agency. Sonali will be working for major accounts, where she will be involved in campaign development for BC WebWise and their customers; she has diverse experience across many media channels and will be closely matched to the new-age audiences…