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Mumbai-based digital agency First Sight bags digital mandate of Sero Apparels

Sero Apparels’ digital mandate has been awarded to First Sight, a Mumbai-based data-driven digital firm.

With digital full-stack solutions, First Sight will assist Sero clothing in riding the D2C wave. Performance marketing, interactions, clicks, and conversions are all part of the brand’s aggressive plans.

Speaking on the development, Akshay, CEO of First Sight, said, At First Sight, Data insight is a key to power Digital Marketing. We want to be there where it transacts – in digital networks. We have Divided 2 phases for the Client.

During phase one we focus on the Current Market and changing the Brand Recall value Shifting from Older to Gen Z. Our primary focus is to disrupt the Current market Share in Tamil Nadu and Kerala. In the second Phase, Our Focus will be on the D2C market and Going PAN India ReachThrough our experience of working in various categories.

We have found that Data science is a powerful differentiator for building resonance in branding and messaging. We are incredibly pleased to partner with Sero Apparels to help them make more trusted resonance in their Digital First approach.” added Akshay.

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