BC Web Wise named Sonali Banerji as a Creative Director

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Sonali Banerji has been named Creative Director at BC Web Wise, India’s top independent digital marketing agency. Sonali will be working for major accounts, where she will be involved in campaign development for BC WebWise and their customers; she has diverse experience across many media channels and will be closely matched to the new-age audiences for BC WebWise throughout digital.

For the past 18 years, Sonali has worked in the advertising industry. She started her career with Marching Ants, then moved on to Asymmetrique, Radio Mirchi, and finally Group M. Star Group, Set India, Skoda India, Kolkata Knight Riders, Gyproc, Zee TV, Big Bazaar, Pantaloons, and P&G are just a few of the businesses she has worked with across the FMCG, Telecom, Insurance, Fashion, Reality, and Entertainment verticals. She is a firm believer in insight-driven communications and is well aware of the fine line that exists between brand objectives and consumer satisfaction.

Talking about the new appointment, Chaaya Baradhwaaj, Founder and MD, BC WebWise said “We found a perfect fit in Sonali, someone who thinks on her feet, and beyond the obvious. Plus she comes with a rich experience of working across industries. This is the kind of talent we always need – someone who is up and running from day one, understands the need for creative excellence, as well as business compulsions. We look forward to her fresh perspective and creative excellence.”

Speaking about her new appointment, Sonali Banerji, Creative Director – Copy, BC Web Wise said, ‘ As a new fish in the pond, I am looking forward to doing work that adds value to brands and helps them create meaningful impressions. Considering that digital has been adding new dimensions and technology innovations have been a driving force, the aim is to get brands to stand out and achieve their goals. The focus will be on smartly dividing challenges and identifying opportunities to weave stories that are insight-driven and help create magic.

Commenting about the new appointment, Dinesh Swamy, Chief Creative Officer, BC WebWise said Digital-first is the mindset we practice as one of the key principles. Appointing Sonali as the Sr. Creative Director will add a new dimension to our creative process, she understands data and combines it with emotion which will be a strong narrative in our campaigns. Looking forward to creating some magical work.