SBI General Insurance launches a distinctive and quirky awareness campaign on Road Safety

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SBI General, one of the leading General Insurance companies in India, is celebrating road safety week by launching an awareness campaign with a fun and quirky appeal. This campaign believes in bringing a behavioral change towards road safety in India and urging everyone to adhere. As per the report on Road accidents in India 2019, accident-related deaths were 1,51,113. This is certainly an alarming number that raises great concern and so it becomes imperative to ensure the adherence to traffic rules and regulations, thereby trying to avoid catastrophic accidents.

SBI General Insurance aims to create awareness metaphorically through a series of comic strips, short videos, and stickers to indulge the audience in an impactful manner. The campaign kick-started on January 11th and will run till 17th January 2022 marking the Road Safety Awareness Week in India.

Considering how content on the digital platforms is predominantly being utilized/consumed through videos, SBI General has rolled out a series of short videos focused on personified road safety elements. These videos will spread awareness on different safety aspects like traffic rules, promotion of safe driving practices, and prevention of road accidents.

Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said, “Through this campaign, SBI General Insurance aims to extend its responsibility in spreading awareness about road safety by engaging with millions of Indians through digital platforms. The purpose of this campaign is to encourage people to exercise caution on the roads and adhere to the traffic rules”.