Amit Doshi has been named Chief Marketing Officer of Britannia Industries Limited (BIL), India’s largest Bakery Foods Company, beginning January 17, 2022. He succeeds Vinay Subramanyam, who stepped down in December 2021. Commenting on the appointment, Varun Berry, Managing Director, Britannia Industries said ‘’I am happy to welcome Amit back to the Britannia family. Amit’s…
Serving up a recipe for fun, OR Esports announces KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022. As sponsors, KFC would support streaming of gaming events, provide unique jerseys for players to wear their excitement, and also perhaps surprise players with a digital avatar of Colonel Sanders! As brands in…
Sony SAB’s value-driven show Maddam Sir has a celebration in store, as it is all set to complete 400 spectacular episodes on 17th January. With the concept of ‘policing with heart,’ the show features Gulki Joshi as SHO Haseena Malik, Yukti Kapoor as Karishma Singh, Bhavika Sharma as Santosh, and Sonali Naik as Pushpa ji….
SBI General, one of the leading General Insurance companies in India, is celebrating road safety week by launching an awareness campaign with a fun and quirky appeal. This campaign believes in bringing a behavioral change towards road safety in India and urging everyone to adhere. As per the report on Road accidents in India 2019,…
HDFC Bank, India’s leading bank onboards Lights Out Studio, a nuanced product studio headquartered out of Bengaluru to redesign and enhance the bank’s customer experience. HDFC has been a formidable player in the banking industry in India. In a move to adapt to the digital age and attract the online banking millennial as a customer,…
Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, has entered into an agreement to acquire the Israeli company CallHero (www.getcallhero.com). CallHero has developed a unique technical solution for both Android and iPhone, with an AI-enabled assistant. CallHero’s assistant can answer calls for you in a natural language, take messages for you…
Bitbns, a leading Indian cryptocurrency exchange, launched a campaign to create awareness among the crypto enthusiasts to invest in Crypto. The ‘Enter the Metaverse’ campaign is associated with a leading blockchain-based gaming platform – The Sandbox, which will provide five SAND tokens for every new trade by the new user. With the campaign SAND, the…
ALTBalaji, India’s homegrown digital platform, has appointed Pitchfork Partners Strategic Consulting as its communication partner. Through this Partnership, ALTBalaji aims to strengthen its reputation through multi-channel outreach to increase awareness about the platform, it’s shows and widen the viewer base. Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji, said: “Alternative content being the core ethos of the group, ALTBalaji is focused on building…
Sero Apparels’ digital mandate has been awarded to First Sight, a Mumbai-based data-driven digital firm. With digital full-stack solutions, First Sight will assist Sero clothing in riding the D2C wave. Performance marketing, interactions, clicks, and conversions are all part of the brand’s aggressive plans. Speaking on the development, Akshay, CEO of First Sight, said, At…
Turnip, a mobile-first gaming community network, has raised $12.5 million (Rs 92 crore) from Greenoaks Capital and Elevation Capital in a Series A round of funding. Pooja Dubey and Aditya Sharma founded Turnip in April 2020 to allow creators to join clubs where they can stream or record their games for fans, communicate on audio/video,…
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