Goldmine Advertising, a leading independent agency of India, today announced that it has won the advertising and marketing mandate for ‘India Post Payments Bank’ after a multi-agency pitch following the Open RFP process floated by the bank. As part of the mandate, Goldmine will be responsible for the entire advertising and marketing strategy, content development,…
Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services & solutions, today announced a collaboration with Nokia, to drive 5G private wireless adoption globally. The collaboration will further strengthen the already standing relationship between Tech Mahindra and Nokia. Tech Mahindra will leverage Nokia’s private wireless DAC solution for customers across industries…
Taproot Dentsu, a dentsuMB Company & the creative agency from Dentsu India, has launched its latest campaign for Tasva, a new men’s ethnic wear brand by Tarun Tahiliani & Aditya Birla Group. The campaign, ‘Sada Mast Raho’, challenges the social code of conduct prescribed for the groom at his wedding. Be it his choice of…
HUL’s Horlicks Women’s Plus recently launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin D deficiency and bone health amongst women. The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening. In the campaign, Horlicks Women’s Plus…
Colors Tamil is all set to add a dash of color to this Pongal with a specially curated lineup of shows starting from Friday, 14th January 2022. Filling every home with happiness, the channel is all set to unravel an interesting mix of shows from a Sirappu Pattimandram helmed by renowned Actor-Director K.Bhagyaraj to a star-studded…
Today, leading Australian wine brand, Jacob’s Creek announced Captain of the Indian Women’s cricket team and Padma Shree Awardee Mithali Raj as the brand’s latest ambassador. Considered as one of the finest female cricketers of all time, Mithali Raj is a name synonymous with shattering the glass ceiling in a male-dominated sport. She is the…
Pallavi Walia, the former Policy Communication Lead in India, has been named the new Head of Communications for Twitter India. Walia’s leadership role would include all aspects of the market’s communication initiatives. Walia has worked for some of the world’s most well-known companies in travel, lifestyle, aviation, FMCG, telecommunications, e-commerce, corporate, sports, healthcare, pharmaceuticals, and…
Brillare, one of the fastest-growing new-age brand in the personal care space that is backed by Emami Ltd, signs Vaani Kapoor as the brand ambassador for their all-natural hair oil range. With the aim to reinstate the importance of the age-old concept of hair oiling, the #HairOnHigh campaign showcases the promising star – Vaani’s healthy…
SuperGaming, India’s one of India’s leading gaming companies, is pleased to announce that Vandana Sharma joins the company as VP, People. In her role, Vandana will be heading the People function and also act as the bridge between the management team and various departments at SuperGaming. Vandana brings over 24 years of diverse experience to…
Divakar Prayaga has been named Senior Vice President and Head of Information Security at CoinDCX, India’s first crypto unicorn and the country’s safest crypto exchange. Divakar will be important in the development, growth, and maintenance of CoinDCX’s industry-leading security systems, ensuring that customers have a seamless and secure trading experience. Divakar was previously the Head…
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