Mobile Premier League (MPL), one of the world’s largest mobile esports and skill gaming platforms, has announced the launch of Great Indian Gaming League (GIGL), the country’s largest multi-sport online mobile gaming tournament, with a total value of Rs 2000 crore. The tournament, which will run from March 24th to May 29th, 2022 will see…
Swiggy has appointed Saurabh Nath as Head of Brand Marketing, according to his LinkedIn page. In his new position, Nath will be in charge of brand marketing for the Swiggy masterbrand and delivery operation. Nath was previously the Head of Marketing at OZiva, a D2C startup in Nutrition & Wellness, from August 2021. He was…
Verve Media has bagged the social media mandate for WelFra Investments, a financial services company. The mandate includes services like social media management, digital creative designing, content marketing, and ORM. As part of the mandate, the agency will focus on improving brand recall and driving digital footfall to WelFra Investments’ website with an integrated social…
Byju’s, an edtech firm, announced today the appointment of Majid Yazdani as Vice President at Byju’s Lab to propel and shape the future of education. Majid will be responsible for incubating new ideas and delivering breakthrough solutions throughout BYJU’S ecosystem of learning products at BYJU’S Lab, where he will be working on customisation and other…
N Dilip Venkatraman has been named Global Head, Media and Entertainment at Tech Mahindra. Venkatraman has over 20 years of expertise and a proven track record of innovation, execution, value creation, extending product offerings, expanding footprint, boosting revenues, and cost-cutting. He is one of India’s few media veterans with a track record of building successful…
Urban Company Salon At Home is back with a transformative 360-degree campaign featuring brand ambassador Kriti Sanon. Through a series of 3 films starring Sanon, the campaign celebrates women by giving them the beauty experience they truly deserve, stemming from a simple insight – until you try something new, you will never know what you can…
Ronit Baugh has been appointed GM and Head of Communications at Jet Airways. Baugh formerly worked as the Communications & Public Affairs lead at Oxford University Press. “Excited to share that I have taken up an interesting new post as General Manager & Head of Communications for Jet Airways,” Baugh stated on LinkedIn. I’m thrilled…
Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of Lay’s Flamin’ Hot. Featuring brand ambassador Ranbir Kapoor and actress Radhika Madan, the campaign film is called Too Hot To Stop. The introduction of Lay’s Sizzlin’ Hot platform is based on the insight that there is increasing consumer demand…
Isobar, dentsu India’s creative experience agency, has announced the appointment of Gurjot Shah Singh as Executive Vice President (EVP), Media. In his new position, he will be in charge of improving the agency’s media services. He will also be responsible for driving the expansion of media services for the Isobar India group in collaboration with…
Harsh Chaudhary has been appointed as Meesho’s CXO for Monetisation. Chaudhary will head the team that boosts revenue production from Meesho’s multiple business divisions in this role. He has held positions of leadership with companies such as Disney+ Hotstar, Myntra, and McKinsey & Company. In his previous post, he was in charge of leading teams…
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