Mobile Premier League (MPL), the mobile esports and skill gaming platforms, has announced a 360-degree campaign ahead of the start of the Great Indian Gaming League (GIGL), which begins March 24, 2022. As per the platform, this is the country’s largest multi-sport online mobile gaming tournament with a total value of Rs 2,000 crore. As…
ITC Classmate, India’s leading notebook brand with an unmatched product quality and a strong commitment towards partnering with students in their journey of learning and development, has announced launch of a new television campaign focused on adding joy and excitement to learning. Under the ‘Enjoy Learning’ theme, the campaign includes three commercials that propagate the…
IKEA, the leading Swedish home furnishing brand, launched a new integrated campaign in India, the series is launched with the tagline – “everyday situations, everyday, solutions.” across television, OOH, and digital channels. The campaign highlights IKEA’s expertise in providing affordable and sustainable home furnishing solutions basis various needs of one’s life at home, especially when…
upGrad, Asia’s higher Edtech leader, takes yet another clutter-breaking route to launch its new vertical redefining studying abroad – upGrad Abroad. Revisiting the emotions of the 70s, the digital film features the legendary Amitabh Bachchan in his ‘Angry Young Man’ persona, wreaking havoc at the upGrad Headquarters. Conceptualised by upGrad’s creative agency The Womb, the…
International Art Machine, the worldwide entertainment studio founded by Amazon Video founder Roy Price, has hired Karishma Naina Sharma, a film and television executive, to lead International Television and bring their global vision to life. Karishma will bring her considerable experience in the Indian and worldwide markets to help construct a creative vision with an…
Christina Lee has been named Chief Technology Officer of Dentsu Asia Pacific, with an effective date of April 4, 2022. Christina’s responsibilities will include establishing an overarching technology strategy, industry-leading capabilities and solutions, and driving day-to-day operations through transformational business and technology initiatives. She will be based in Hong Kong and will report to Dominic…
Jigisha Chawla has been named Executive Vice President, Gurgaon, by Havas Worldwide, the creative arm of Havas Group India. Jigisha will work with the Gurgaon office’s main clients and report to Manas Lahiri, Managing Director, Havas Worldwide (Creative). With over 100 workers, Havas Worldwide (Creative) Gurgaon is one of the agency’s largest divisions in India….
Virat Kohli has joined Rage Coffee as an investor and brand ambassador. Rage Coffee is a Delhi-based FMCG company that manufactures, promotes, and distributes unique packaged coffee products. Rage Coffee would become a fan favourite in the market as a result of this partnership between the adored Indian cricketer and one of the fastest growing…
ByteDance has hired Swapna Nayak as Media Lead, APAC, Global Marketing. Prior to this, Nayak spent over nine years with IPG Mediabrands as Regional Managing Partner, APAC, as well as Regional Client Services Director, APAC. Nayak was previously Regional Strategy Director at Havas Media and Director at Starcom before joining IPG Mediabrands. During her time…
Fix My Curls, an Indian wavy and curly hair care brand dedicated to helping people embrace their natural hair texture, has recently signed playback singer Palak Muchhal as its brand ambassador. The move comes as Fix My Curls looks to strengthen its connection with the youth and shift the narrative towards embracing curly hair instead…
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