Sony Pictures Television India and Isobar, the creative experience agency from dentsu India, have launched a campaign to give the audience an experience of the Multiverse, a physics theory that is barely known to the layman. Through this campaign, the duo has created a Multiverse on mobile devices to bring the essence of the movie…
Bangalore-based full stack customer engagement platform Exotel announced their new addition to leadership by appointing Pranesh Babu as SVP of Delivery and Support. In his new role, Pranesh would lead the Delivery team in solutions designing, customer onboarding and revenue realisation strategies for large enterprises. In addition, he would also lead Support initiatives ensuring Exotel’s customers…
India’s leading short video app Chingari powered by $GARI, recently executed a 2 month long campaign to promote ALTBalaji’s most popular show LockUpp as its Digital Partner. During the campaign Chingari garnered a tremendous response from its creators community under the hashtag #KanganaKaLockupp and received around 45000+ video entries as a result of the promotion…
WhiteHat Jr will be enabling its students to access a live satellite to encourage space exploration and give a first-hand experience in space science. The satellite, named Ayana, has been developed by leading space service organisation EnduroSat with inputs from and expertise of the WhiteHat Jr team. Ayana was part of the payload carried by…
The Smart Electronics Brand SWOTT has announced its partnership with Ravindra Jadeja, India’s all-rounder, and international cricketer as its Brand Ambassador for its smart Wearable segment. In the ongoing IPL 2022, Jadeja was also selected as the Captain of the Chennai Super Kings. Jadeja is known for his fitness and healthy lifestyle which perfectly symbolizes SWOTT’s range of smart fitness…
Simplilearn, the world’s #1 online bootcamp for digital economy skills, today announced the addition of Mohit Yadav as Vice President – Growth, and Sujoy Ghosh as Vice President – Product to the company’s leadership team. Simplilearn has consistently demonstrated profitability and increased its workforce from 1400 to around 2200 in the past year. With the…
Sportskeeda, the new age sports & esports media brand established its 100% owned subsidiary in the US by the name of Sportskeeda Inc. Company’s revenue for FY 22 increased by over 100%, reaching INR 79.2 Cr as compared to INR 34.4 Cr in FY 21. The brand has also registered a phenomenal 5x user growth with its…
Ginger by Lifestyle has launched its #ImperfectlyPerfectRules campaign which reinforces the ‘Ginger Life’, a life that does not conform to the societal standards of perfection but is a celebration of individuality and imperfections in an unapologetic way. The brand brings this idea alive through a series of 3 films based on different fashion occasions that…
Saagar Sethi has been appointed as the President of Dentsu India’s supply side management platform, Amplifi. Sethi assumed the post in April 2022, as part of dentsu India’s expanded media leadership lineup. Sethi will oversee the network’s Investment Management, Media Trading (Media Owner Services and Principal Buying), and Content (Original Partnerships and Entertainment) businesses in…
Digimaze has recently won the performance marketing mandates for Just Watches and CottonWorld after successfully gaining various brand mandates. Just Watches is India’s largest and most trusted authorised watch retailer brand. It is the long-term home for 40 world-class companies, and their portfolio continues to expand year after year as they add new brands. Cottonworld…
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