Zing unveils an all-new avatar comprising a new logo, channel packaging, brand ambassador, and a brand campaign. Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as aap nahi samjhoge. To provide a mahaul that understands, celebrates, and vibes with today’s youth, the channel launches its new positioning through the campaign, ‘Apni Vibe,…
The secret of beauty lies in love, not only love for yourself but for the environment as well. Better beauty is a luxurious, sustainably crafted skincare brand which will be exclusively available on clean beauty platform Vanity Wagon. The brand caters to the line of scientific and bio-compatible skincare that is pure, proven and potent. The products…
Kotex, one of the pioneers in female hygiene products is relaunching in India, with one of its innovative products – Kotex Overnight Period Panties – a breakthrough innovation that gives unparalleled period protection on heavy flow nights is built to distinctiveness and excellence. This 100-year-old brand thrives on the values of providing comfort care products…
OMTV, the only OTT network to showcase content pertaining to Indian Sanatan culture, today announced that it has secured funding of Rs 4 million. The company shared that it will be using this funding to cover its current operational cost and ramp up the production of original content. Raj Kumar Jalan and Subhash Jalan led…
Snapchat and Spotify have come together to design an unparalleled AR experience for cricket lovers this IPL season. With the unique Dynamic Cricket AR Lens, Snapchatters for the first time, will be able to create their own IPL match reactions, in real time! Snapchat AR lens has been enabled to dynamically pull in match scores…
Zero Gravity Communications has come up with an exclusive OOH campaign for its new and existing range of delightful ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency. Until now, it has generated need inputs on its success metrics. As part of this campaign, 500+…
Fans of Stranger Things and Money Heist will want to start clearing out their closets, as The Souled Store is all set to launch a capsule collection inspired by the country’s biggest hit shows. Pop-culture and apparel wear brand, The Souled Store has teamed up with Netflix to create a line of exciting merchandise, including…
WATConsult, an Isobar company and the globally awarded hybrid digital agency from dentsu India, has bagged the creative and social media mandate for CarDekho, India’s biggest digital automotive solutions provider. The account was won following a competitive pitch process and will be managed by the agency’s Delhi office. As per the mandate, WATConsult will be responsible…
With GodLike, Rooter has inked the largest esports agreement in India. Rooter will have exclusive live streaming rights to GodLike’s BGMI, Free Fire, CODM, and other innovative kinds of live gaming content as part of the agreement. Rooter will also serve as a sponsor for GodLike in all upcoming tournaments and events, extending the two…
Abhinav Parshad (PD) has been named Senior Creative Director at Digitas India, a Publicis Groupe marketing and technology services company. He comes to Digitas India from Dentsu Webchutney with the goal of expanding and scaling the agency’s creative technology solutions across the region. Abhinav will report to Abraham Varughese, Digitas India’s Chief Creative Officer. Abhinav…
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