Abhinav Parshad (PD) has been named Senior Creative Director at Digitas India, a Publicis Groupe marketing and technology services company.
He comes to Digitas India from Dentsu Webchutney with the goal of expanding and scaling the agency’s creative technology solutions across the region.
Abhinav will report to Abraham Varughese, Digitas India’s Chief Creative Officer.
Abhinav has helped establish creative best practises as well as create efficient and remarkable communication for a variety of brands, including Kohler, Airtel, Canon, Domino’s Pizza, Under Armour, Nikon, Lava Mobiles, Platinum Days of Love, and Maggi, over his professional career.
Welcoming him to the agency, Abraham Varughese said, “Abhinav is one of those rare creatives who has a keen eye for culture, a fascination for technology and unbridled enthusiasm for ideas. I am really looking forward to working with him and helping our clients deliver memorable connected experiences across the entire consumer journey.”
On joining Digitas India and his mandate ahead, Abhinav said, “My mantra has always been to work with the right people. So, joining Abraham Varughese, Saurabh Aggarwal (who runs the team in our Delhi office) and the team at Digitas India was an easy decision. I believe great ideas thrive when you have the freedom to foster a culture of collaboration and build an environment that’s full of energy and fun.”
