Josh and Brut collaborate to co-create short format content

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Josh, an Indian short-video app, has formed a strategic partnership with Brut India, a digital video publisher platform, to give Josh app users with a mix of exclusive, original, and historic content.

Josh and Brut India will use their platforms for video news and information consumption to enable billions of conversations about culture and social impact, putting the country’s youth at the forefront of every conversation.

“We are very pleased to announce this new partnership, especially with a major global platform like Brut. We are always looking to provide best in class short format content that fuels our rapidly expanding content offerings and this partnership will continue that momentum of contributing to better content through a global vision and a strong local expertise.” said, Sunder Venketraman, Head of Content and Creator Ecosystem, Josh

“At Brut, we aim to make an impact through adding value to viewers and starting conversations about issues and trends that affect the people. For Brut, as the most engaging digital news publisher in India, we feel that Josh, with over 139 million Monthly Active Users, and with proportioned content policies, is the right platform to partner with, and to start impactful conversations with people across regions, backgrounds and cultures. We are very excited and looking forward to engaging with a wide audience on Josh.” said, Yash Ayyagari, Head of Strategy and Special Projects, Brut