First Partners won brand communication mandate for Nikon India
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First Partners won brand communication mandate for Nikon India

ByTVW News India Bureau

Nikon India has hired First Partners as its brand communications (PR) consultancy. The company’s mandate includes strategic counsel, media relations, and integrated campaign management. Atul Ahluwalia, Founding Partner, First Partners, said, “Nikon’s trailblazer position in the imaging industry and strong equity among professional photographers and amateurs alike offers an opportune runway for distinguished and creative storytelling…

SanKash named Anshul Bawa as VP – Growth and Alliances
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SanKash named Anshul Bawa as VP – Growth and Alliances

ByTVW News India Bureau

Anshul Bawa has been named Vice President for Growth and Alliances at SanKash, an Indian travel fintech brand and BNPL aggregator that enables online and offline travel operators to offer innovative payment plans to their customers. Anshul, who has over 20 years of experience in the travel industry, will spearhead new alliances for business expansion…

Curia ropes in cricketer Yuvraj Singh as brand ambassador
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Curia ropes in cricketer Yuvraj Singh as brand ambassador

ByTVW News India Bureau

Curia, a cancer research and information app, has partnered with ex-Indian cricketer Yuvraj Singh. Yuvraj Singh’s association as the Brand Ambassador is expected to strengthen Curia’s presence across India as a cancer survivor, icon, and influencer. Curia is a mobile application developed by OncoCoin AG, a Swiss-based wholly owned subsidiary of Innoplexus AG. OncoCoin structures…

Hashtag Orange named Gauri Awasthi as Chief Digital Officer
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Hashtag Orange named Gauri Awasthi as Chief Digital Officer

ByTVW News India Bureau

Hashtag Orange, one of India’s digital marketing solutions providers, has appointed Gauri Awasthi as Chief Digital Officer. Gauri will be responsible for managing client relationships, social media, SEO, and the generation of digital revenue. Gauri has over 20 years of rich and rewarding experience working with prestigious companies such as Fabindia, Amazon, Samsung, and HCL….

Dentsu Creative India named Sudhir Das as ECD
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Dentsu Creative India named Sudhir Das as ECD

ByTVW News India Bureau

Sudhir Das has been named Executive Creative Director at Dentsu Creative India (ECD). Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and dentsuMB, will be his boss. Sudhir’s new responsibilities include overseeing and strengthening the creative capabilities of the agency’s Bengaluru office, as well as leveraging the power of Modern Creativity across brands. Dentsu Creative,…

Nazara Technologies Ltd named Anupriya Sinha Das as Head of Corporate Development
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Nazara Technologies Ltd named Anupriya Sinha Das as Head of Corporate Development

ByTVW News India Bureau

Leading gaming and sports media platform Nazara Technologies recently appointed Anupriya Sinha Das as their new Head of Corporate Development. Her role encompasses investor relations, fund raising as well as working on various strategic initiatives for the company. Anupriya has a total of 13 years of experience across Private equity, Investment banking and Consumer Tech…

GoKwik named MoEngage’s Amitt Sharma as CCO
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GoKwik named MoEngage’s Amitt Sharma as CCO

ByTVW News India Bureau

Gokwik, a leading e-commerce enabler that primarily focuses on increasing conversion rates for e-commerce brands, has announced the appointment of Amitt Sharma as its CCO (Chief Customer Officer). As part of the company’s growth strategy, Amitt will work closely with the rest of the verticals and the leadership team to drive GoKwik’s vision of maximising…

Lifestyle brand Shaaimu named Milind Soman as its brand ambassador
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Lifestyle brand Shaaimu named Milind Soman as its brand ambassador

ByTVW News India Bureau

Shaaimu, a leading homegrown tech-driven lifestyle electronics brand, has joined the company. cum Indian Model Milind Soman, an actor, is known for his evergreen, never-fading physique. Milind Soman is the definition of fitness due to his passion for running and cycling. Shaaimu has recently joined Milind as a brand ambassador. Milind Soman, a fitness icon,…

Sociapa bags digital and creative solutions mandate for House of Veda
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Sociapa bags digital and creative solutions mandate for House of Veda

ByTVW News India Bureau

Sociapa, a marketing agency, has won the digital and creative solutions mandate for House of Veda, a newly launched brand. House of Veda has created a wide range of wellness food products, including sweeteners, and will be releasing cold-pressed oil, herbal juices, millets, herbal powders, tea infusions, and much more in the near future. Organic…