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SanKash named Anshul Bawa as VP – Growth and Alliances

Anshul Bawa has been named Vice President for Growth and Alliances at SanKash, an Indian travel fintech brand and BNPL aggregator that enables online and offline travel operators to offer innovative payment plans to their customers. Anshul, who has over 20 years of experience in the travel industry, will spearhead new alliances for business expansion and deeper market penetration, key account management, and quality customer service for the fast-growing startup.

In the new role, she will also be responsible for building new revenue streams through product innovation & vendor management, driving process efficiencies, refining back-end processes, and working on key consumer insights to improve both market share & margins. In her previous roles, Anshul has worked with market leaders such as TUI India and Delhi Express Travels. Her learning journey has contributed to recognizing market opportunities, developing business concepts, and strategies, forming and orchestrating the product vision, acting as a lead product developer, and creating roadmap and product specifications that deliver against both customer benefits and financial goals.

Commenting on the appointment, Akash Dahiya, Co-Founder, SanKash said, “We are delighted with Anshul joining the leadership team. She brings an impressive experience of working across diverse domains including product innovation, business operations, outbound holidays, market research, defining go-to-market strategy and product positioning. We are excited to have her for building and leading a strong team, aligning them towards organizational vision.”

Experienced in direct marketing and promotional launches, estimating key financial parameters, e-learning, training & skill development, creating business plans and legal documents for statutory compliances, Anshul will lead SanKash’s fast paced growth in the country’s dynamic travel and fintech space.

 “SanKash is a promising brand that is revolutionizing the entire travel experience by seamlessly aggregating BNPL providers across the modes of travel, empowered by technology. I look forward to this new journey to strengthen the company’s market presence and networks, prioritizing customer needs to fulfill their travel dreams by offering innovative financial & non-financial products,” said Anshul on her new role.

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