Curia ropes in cricketer Yuvraj Singh as brand ambassador

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Curia, a cancer research and information app, has partnered with ex-Indian cricketer Yuvraj Singh. Yuvraj Singh’s association as the Brand Ambassador is expected to strengthen Curia’s presence across India as a cancer survivor, icon, and influencer.

Curia is a mobile application developed by OncoCoin AG, a Swiss-based wholly owned subsidiary of Innoplexus AG. OncoCoin structures trillions of datapoints from published and unpublished data using its patented AI and blockchain technologies. The information is tailored by parameters such as demographics, cancer type, stage, and possible mutations, to generate the most relevant insights for quick decision-making.

Talking about Curia, and the brand’s association with Yuvraj Singh, Dr. Gunjan Bhardwaj, the Founder, and CEO Partex NV, said, “Yuvraj Singh is an icon and an inspiration being a cancer survivor himself. He has personally experienced all the challenges and prevailed over the diseases. Thus, he is an ideal choice to promote the Curia app in the country, and we are glad to have him on board. I have witnessed the struggles of cancer patients and their families from close quarters. Despite ample research and documentation of the disease, it is still difficult to quickly find the right and helpful information from the labyrinths of the internet. I decided to leverage advanced technologies such as AI and blockchain for patient information and awareness”. 

Speaking about his association with Curia, Yuvraj Singh, the former star all-rounder for the Indian cricket team, said, “It is a matter of great delight for me to join hands with Curia, the app that empowers cancer patients by offering them quick, and correct information for their treatment, and is also boosting cancer research initiatives. I have been through the entire journey of a cancer patient and the challenges one faces during the different stages. Therefore, it gives me great delight to represent Curia, and I hope that my support to the app results in helping a lot of cancer patients in the coming times.”