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Dentsu Creative India named Sudhir Das as ECD

Sudhir Das has been named Executive Creative Director at Dentsu Creative India (ECD). Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and dentsuMB, will be his boss.

Sudhir’s new responsibilities include overseeing and strengthening the creative capabilities of the agency’s Bengaluru office, as well as leveraging the power of Modern Creativity across brands. Dentsu Creative, for the record, aims to transform brands and businesses through the lens of Modern Creativity, delivering ideas that Create Culture, Change Society, and Invent the Future.

With two decades of experience, Sudhir has won over 50 national and international awards. Prior to this, he was with Leo Burnett as Associate Executive Creative Director (AECD). In his previous roles, he has worked with brands like Coca-Cola, Nestle, Apple and Airtel, to name a few. His notable campaigns include ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’ and ‘Cardekho Back-Off’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to super-technical experiments marrying cars and music. Additionally, Sudhir also has an interest in technology and how it can be used to spark new and intriguing conversations.

Speaking on the appointment, Arjuna Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

Sudhir Das added, “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

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