India’s leading media and entertainment agency, OML Entertainment, has announced the elevation of Tusharr Kumar as its Chief Operating Officer (COO). He will report to the CEO Gunjan Arya and be working closely with Gunjan across various businesses at OML, spanning content, creative, technology and talent. OML Entertainment is an original content and culture marketing firm that…
Voix Digital, an integrated digital marketing agency based in Mumbai, has won Aditya Birla Capital’s digital mandate for Aditya Birla Sun Life Insurance. With this association, Voix Digital aims to further build Aditya Birla Sun Life’s digital presence, including social media management, community building, and digital campaign strategies. Suruchi Khandelwal, Founder of Voix Digital, said,…
Nexus Malls, the retail platform in India owned and managed by Blackstone Real Estate funds, has announced Amitabh Bachchan as their ‘Happyness Ambassador’. This is a unique, one-of-a-kind partnership with India’s biggest global superstar to provide customers with a ‘Har Din Kuch Naya’ experience. Amitabh Bachchan is one of the most iconic celebrities in India,…
Sanfe, an Indian women’s grooming business, has chosen Social Beat, the fastest-growing independent provider of digital marketing solutions in India, as its social media marketing partner. Sanfe’s social media efforts across brand and product categories will be strengthened by the relationship, and it will increase its reach and assure a strong standing among its target…
Abhijit Chitnis has been named the new Vice President of Brand Collaborations & Marketing at Urbane Premium, a well-known name in the luxury lifestyle market. Chitnis is a renowned thought leader in the hospitality business who has worked in the field for more than 20 years. The industry has recognised him for his excellent accomplishments…
Superdry has onboarded Bollywood actor KARTIK AARYAN as its newest brand ambassador for the Indian market. The campaign titled ‘YOU GOT THIS’, takes inspiration from anime animation to channel the consumers inner super-self. The photoshoot and film will run alongside a dedicated microsite, created as an extension of Superdry.in, to showcase key styles that are…
XYXX, a leading men’s premium innerwear and lifestyle label crafting apparel for the discerning Indian man, unveils their all-new #MyComfortZone campaign with brand ambassador, KL Rahul in a never-seen-before avatar that showcases him at his comfortable best. Putting an entirely new spin on what ‘comfort’ truly means, KL Rahul channels his most authentic, zen-like self…
Former Indian cricket captain MS Dhoni has been named the national brand ambassador of MYK LATICRETE, a pioneer in the installation of tile and stone. MS Dhoni has been included in a number of sponsorships and initiatives as part of the company’s integrated marketing campaign, which has been launched across several platforms. The 360-degree campaign,…
A professional’s career growth is defined not only by their technical and analytical abilities but also by the soft skills developed over the years, irrespective of the field they choose to work in. India’s leading jobs and professional networking platform, apna.co recently spoke with its employer base to understand a key skill they look out for while…
The end of the year is here, and that mostly means great travels, great company and great weather. To add to this, the leading entertainment super app MX Player is releasing some great binge-worthy international shows with its slate of VDesi shows – in your preferred language as well as a first-of-its-kind MMA reality series…
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