Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food roped in Bollywood superstar Hrithik Roshan as the Brand Ambassador for its Googly range of biscuits. Bisk Farm Googly, which goes with the brand slogan “Taste with a Twist” (#TasteWithATwist), has drawn up its first TVC around Hrithik’s iconic dance…
WardWizard Innovations and Mobility Ltd (BSE Code: 538970) – India’s leading manufacturer of electric two-wheelers brand ‘Joy e-bike’ has been named the Powered by Partner for Dadasaheb Phalke International Film Festival Awards 2023. The association is set to power and drive DPIFF’s this year’s theme ‘Go Green’. As the international film event takes up the cause of…
Leading global cryptocurrency exchange, Bitget, has announced a series of marketing campaigns with Lionel Messi, the Argentinian Football legend, with the launch of the brand film to celebrate the 2022 World Cup. With this USD 20 Million investment in campaigns and rewards, Bitget aims to benefit users with attractive rewards, help enhance market sentiment and reignite…
Home decor and interior design company, Bonito Designs further builds their leadership team by appointing Rishi Sharma as chief marketing officer. He will work closely with Amit Parsuramka, chief executive officer, Bonito Designs. With his deep knowledge and specialization in brand management, marketing communications, performance marketing, product management, and market research, Rishi will primarily focus…
Sumit Damani has been named as the Global Business Head of GoGames, one of the group’s subsidiaries, according to a statement from The ATechnos Group, a platform that offers digital transformation, mar-tech, consulting, content, and VAS platform services. With two decades of practical experience in the telecom, VAS, gaming, content, and mar tech sectors, Sumit…
Integral Ad Science today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer. Malik is a technology marketing leader with a broad range of experience driving…
Genesys, a global cloud leader in customer experience orchestration, today announced the appointment of Deepa Madhavan as the India Country Head. As the Genesys India Country Head, Deepa will continue the development of Genesys cloud technologies and engagement of teams across all functions in Genesys India. Deepa joins Genesys from PayPal where she helped define,…
A dynamic lifestyle, ready to explore and experiment and a continuous urge to live more and do more is what defines individuals today. Amidst this fast-paced style of living combined with increased exposure to heat and pollution, self-care and grooming is steadily gaining significance. Consumers, especially men, are not only more aware of their skin…
BeatO, a comprehensive digital care platform for controlling and reversing diabetes, today announced the appointment of Siddharth Sehgal as its new CFO. He comes with more than a decade of leadership experience and 20 years of rich and diverse experience in M&A, financial planning and analysis, tax and regulatory matters. He will be responsible for…
Lux Industries Limited, one of the country’s largest innerwear manufacturers, known for its innovative and customer-demand-driven product offerings, manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear and outerwear for men, women, and children, has yet again created a buzz with its new advertisement campaign film ‘Garam Bhi, Patla Bhi’….
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