The Indian marketing landscape continues to buzz with activity, with a focus on digital innovation, influencer marketing, and leveraging the power of celebrities. Here’s a roundup of the hottest news from this week: Gen Z Takes Center Stage in E-commerce Marketing A recent summit by the CMO of Myntra, Sunder Balasubramanian, highlighted the growing importance…
TVS Motor Company has made a significant move signalling its commitment to the broader motorsports landscape. TVS Racing – India’s first factory racing team and the pioneer of the One Make Championship (OMC) in India, proudly announces its sponsorship deal with Kush Maini, the talented Formula 2 (F2) racer. Renowned for its dominance in two-wheeler…
Parle Agro has launched its latest summer campaign for its disruptive dairy brand, Smoodh. Featuring, Varun Dhawan, the brand brings a wave of new offerings to the summer season. The new TVC, strongly encapsules the rich smoothness and sensory appeal of this delicious, flavourful beverage. Conceptualized by &Walsh, the brand film reaffirms Smoodh’s status as the smoothest flavoured milk…
QYOU Media India collaborates with Toonz Media, a renowned global animation creator, producer, and distributor to announce the launch of Q Toonz, a FAST animation channel. Currently live, across the Q Play+ app and over 130 smart TV brands, the channel will emerge as the ultimate destination for premium animation entertainment. With a core messaging of ‘Unrivalled Animation, Timeless Entertainment’, Q…
In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to Managing Director, Oindrila Roy. Aman has…
apna.co, India’s leading jobs and networking platform, announced the launch of its campaign #ApnaHustleChalRahaHai which aims to reshape the job-seeking narratives in India, urging individuals to embrace a proactive approach to success. The campaign features Naveen Kasturia, known for his role in TVF Pitchers. #ApnaHustleChalRahaHai campaign rapidly made a mark in the digital landscape and…
Red Dot Representations, India’s fast-growing destination representation major, announced yet another feather to its cap with the acquisition of the representation mandate for Serendipity, a well-known luxury destination management company in Sri Lanka. The development signifies a momentous step forward for both organizations as they venture into providing the growing Indian and global luxury traveler…
CleverTap, the all-in-one engagement platform, announced its selection by Umob, the Netherlands’ premier super-mobility platform; Umob combines all-electric e-mopeds, scooters, bikes, cabs and public transport within one app. Through CleverTap’s cutting-edge offerings, they will be able to harness the power of data-driven insights and personalised engagement. This will enhance user experiences, drive user retention, and optimise…
Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has bagged the integrated social media and SEO marketing mandate of Boss Appliances. Boss Appliances has partnered with Admatazz to strengthen its presence in the digital space. As part of the mandate, Admatazz will handle the creative communications of the…
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has successfully wrapped up a dynamic campaign for Blue Heaven’s newest skincare range, utilizing its proprietary influencer marketing software, AnyTag. Blue Heaven is a homegrown cosmetic brand, offering a wide variety of products in the mass market segment of…
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