WATConsult, the globally awarded hybrid digital agency from the house of dentsu India, has released its latest issue of WATPapers. Titled ‘Effectiveness of Email Marketing’, the report speaks about the importance of tools in a marketing strategy, its effect on purchase decisions, and a consumer’s in-depth perspective towards marketing emails. Email marketing has been one…
As of March 2021, Salud Beverages, an Urban Lifestyle brand that debuted in Karnataka earlier this year, had raised USD 1.1 million. Serial entrepreneur and famous Indian actor Rana Daggubati, as well as former Managing Director of Microsoft India, Srinivas Koppolu, are among the actors and HNIs funded by Prasad Vanga’s Anthill Ventures. The money…
dezerv., a new-age, “expert” investing platform, has raised $7 million in a seed funding round headed by Elevation Capital and Matrix Partners India, with participation from reputable investors including Whiteboard Capital and Blume Founders Fund. Kunal Shah (CRED), Ramakant Sharma (LivSpace), Asish Mohapatra and Ruchi Kalra (Ofbusiness), Vidit Aatrey and Sanjeev Barnwal (Meesho), Varun Dua…
AppsForBharat, a spiritual-tech company that develops apps to meet Indian users’ spiritual and devotional needs, has raised $10 million in a Series A funding round led by Elevation Capital, with participation from existing investors Sequoia Capital India and BEENEXT, as well as Matrix Partners India. Leading angel investors included Scott Schleifer (Partner, Tiger Global), Saurabh…
NEDFi Venture Capital Ltd. (NVCL), through its North East Venture Fund, has raised an undisclosed sum in a SEED round for KraftInn, a home décor firm. The fact that the home décor business is growing at a quick pace has been underscored by KraftInn’s funding. Furthermore, the Indian startup environment has not only recovered from…
Offbeet Media Group, a leading content and marketing company lead by a collective of creative and business media veterans, has acquired the 101India brand, its content library, its digital & Social platforms. This marks the company’s entry into the consumer media space to exploit the power of digital content consumption, expanding its profile into a…
Humane, Inc. today announced that it has raised $100 million in its Series B round. The round was led by Tiger Global Management, with participation from SoftBank Group, BOND, Forerunner Ventures, Qualcomm Ventures LLC, and others. This round will enable Humane to scale its operations and continue executing and expanding on its mission to deliver the next shift between…
The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in global sales already, is poised to take a leap forward with the launch of BeyondLife.club, an NFT platform with A-Listed Brands, Celebrities and Athletes from Southeast Asia. BeyondLife.club marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates, and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io. Bollywood’s biggest megastar – Amitabh…
ESAF Small Finance Bank & Easy, mortgage tech start-up have entered into a strategic partnership to provide digital-first affordable home loans to home buyers. The catalyst for the partnership will be ESAF Small Finance Bank’s capability of serving low and mid-income group consumers and Easy’s technology. The partnership aims to provide loans to consumers within…
Cycle Pure Agarbathi, India’s largest and the only certified carbon neutral incense brand, has strengthened its long-standing support for cricket by partnering with the Sri Lanka Premier League 2021, as the title sponsor partner for the tournament. This was announced during a virtual press conference held today to announce the partners as well as a…
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