Following a multi-agency pitch, Apollo Tyres has chosen Reprise Digital, which is part of the media giant Mediabrands India, to handle the company’s social media needs.
Reprise Digital’s mandate covers services such as social media management, online reputation management, and social listening, as well as content marketing. Reprise’s Gurugram team will be in charge of the account.
Apollo Tyres, a multinational company headquartered in Gurgaon, wants to expand its social media presence. The firm is the Global Tyre Partner of Manchester United Football Club and has Sachin Tendulkar as its brand spokesperson, with the phrase “Go the Distance.” Apollo Tyres intends to expand its social media presence across all touchpoints, resulting in a boost in brand affinity and business results.
Rajesh Dahiya, Vice President, Marketing, Sales and Service (India, SAARC and Oceania), Apollo Tyres Ltd, said “Social Media Marketing being our one of the topmost marketing pillar, we are constantly focusing on utilizing it in the most impactful way. We were looking for a strong social media partner who possess a comprehensive understanding of our business and audience segment, and can successfully craft and execute the best social media strategies. Reprise Digital seems to be one of the best fit and we are looking forward to goal-oriented & exciting partnership ahead.”
Amardeep Singh, Director, Reprise Digital, India, said, “We are delighted to add Apollo Tyres to our prestigious client roster. Our partnership with the brand is beginning at a time when the social ecosystem is undergoing a major metamorphosis. Social advertising redefined the advertising industry in this pandemic and Reprise is one of the harbingers of this change. We are confident that our futureproof tools, research and data will make the partnership with Apollo Tyres extremely rewarding and long-lasting.”