India’s leading D2C fashion brand Bewakoof has launched a curated marketplace welcoming fun, expressive and unique brands like themselves. The brand has signed up over 150 brands like Chumbak, Mad overprint, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dilinger, Smugglerz, Clovia, Noise, Boat, Campus Sutra, Ustraa, Difference of Opinion and…
QuoDeck, India’s top Mobile Learning platform, has appointed Cha-Chi Communications Private Ltd. (Cha-Chi) as its Social Media and PR Agency of Record. QuoDeck employs gamification to drive interactivity and helps businesses engage their staff in a new and entertaining way. Cha-Chi will oversee an integrated communications strategy that includes brand communications, creative content, social media,…
With 200+ brands under their belt and having offices in Delhi and Mumbai, Sociowash is set to take things up a notch with the launch of SW Studios. The agency strives to redesign the way ad films are made in India with their one-of-its-kind, home-grown launch, SW Studios. After working closely with talk-of-the-town brands, Sociowash…
Olympic gold medalist Neeraj Chopra has joined GoodDot, India’s premier plant-based meat manufacturer, as a brand ambassador. The Olympic gold medalist will help GoodDot achieve its goal of raising awareness about the exciting new category of plant-based meats and empowering people to choose healthier and more compassionate food choices. The organisation will also work to…
In order to strengthen its creative leadership structure, DDB Mudra has elevated Iraj Fraz Batla to the position of Creative Head – North. Prior to this, he served as Executive Creative Director – West for over 3 years in the company. During this time, he successfully led the creative mandate for brands like Kwality Walls…
India’s leading digital ecosystem for consumers and merchants Paytm (owned by One97 Communications Limited) today announced the launch of Paytm Wealth Academy, a first of its kind tech-powered educational platform. The launch of the wealth academy is initially on the Paytm Money app, the wealth management app owned by Paytm’s wholly-owned subsidiary Paytm Money. The…
Lionsgate Play, the leading streaming platform with premium, bold edgy and high on drama content has announced the release of their action-comedy film Hitman’s Wife’s Bodyguard. The American action-comedy film directed by Patrick Hughes, starring Salma Hayek, Ryan Reynolds and Samuel Jackson is all set to release on Friday, 17th December 2021 exclusively on Lionsgate Play. Lionsgate Play app can be downloaded…
The pandemic has made people’s lives more complex, according to research in the ninth edition of Siegel+Gale’s World’s Simplest Brands study. The global survey also revealed that consumers are more willing to pay a premium for simpler experiences. World’s Simplest Brands ranks the leading brands on simplicity, asking more than 15,000 people across nine countries…
After fantasy cricket, fantasy football and Ludo, the fastest growing fantasy platform, Real11 is proud to introduce Kabaddi on their platform. The fantasy sports organization has already acquired Ravinder Pahal, one of the best Kabaddi players of the nation as the brand ambassador of the company. Kabaddi, a game that was made in India, is…
TruBoard Partners has entered into an innovative partnership with Biz2Credit to deploy the latter’s digital lending platform Biz2X in India. This partnership will ensure an end-to-end digital flow for TruBoard Partners customers, helping company offer state-of-the-art solutions for loan servicing and collection management to legacy lenders like banks, NBFCs, etc. along with new-age FinTech companies….
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