ET MediaLabs, a leading growth marketing and analytics firm, recently announced a partnership with Shadowfax, the world’s largest on-demand tech-backed gig marketplace for businesses looking to outsource last-mile tasks. ET MediaLabs will help the business grow by providing high-end performance marketing services through this partnership. ET Medialabs will be critical in helping Shadowfax reach its…
Vicks has named Bollywood superstar Ranveer Singh as its new brand ambassador in India, in order to foster a stronger younger connection. Today’s young are actively looking for new ways to express themselves in ways that are authentic and free of khich khich or annoyance. With his mainstream appeal and strong young appeal, go-getter Ranveer…
Sandeep Tulshyan has been named Vice President-Procurement at Rossari Biotech Limited, a Speciality Chemicals company that provides intelligent and sustainable solutions for customers across sectors. Sandeep is a seasoned sourcing and supply chain professional with over 25 years of experience. He focuses on adding value to business profitability. He will be stationed in Mumbai and…
Snapdeal Limited, India’s top value e-commerce platform, today announced Himanshu Chakrawarti’s appointment as President. Himanshu will be in charge of a number of functions at Snapdeal, including driving the company’s Bharat-focused value commerce strategy and overseeing different development and operational initiatives. Himanshu was the CEO of Unlimited Fashion, Arvind Lifestyle Brands’ value fashion retail network…
Cashfree Payments, a leading payments and API banking solutions company, today announced the launch of its brand campaign, ‘Yeh Mera Idea Tha’, focusing on encouraging budding entrepreneurs to take a leap of faith and execute the business ideas they have long cherished. Cashfree Payments has conceptualised the campaign on the very idea of the importance…
Feminine hygiene start up Sirona (makers of PeeBuddy and other innovative feminine hygiene products and market leaders in menstrual cups) have raised INR 100 crores in Series B funding from South Asia’s largest DTC conglomerate and recent BPC Unicorn Good Glamm Group.This is one of the largest amounts invested in a Series B round for…
CricFlix, in collaboration with RevSportz and Fanatic Sports, will hold its first-ever cricket non-fungible token (NFT) auction on December 24 in Dubai, with the goal of providing value investment options to cricket fans and sports aficionados. In recent years, sports NFTs have proven to be game-changing digital assets, and the advent of CricFlix’s rare NFTs…
Tute Consult, an integrated marketing and communications consultancy, has secured the communications contract for Cloud Tailor, a hyper-personalized women’s apparel brand that intends to provide a digital solution to an offline tailoring issue. Tute Consult will be in charge of raising awareness, establishing, and enhancing Cloud Tailor’s image by crafting a strategic communication roadmap that…
Value 360 Communications has been hired as Extramarks’ brand PR and communications partner. Extramarks is India’s most trusted EdTech company. On December 1st, 2021, the agency took up the brand mandate. It covers brand creation, awareness campaigns, marketing collaborations, product launches, events, and other PR-first operations. The account will be handled by the agency’s headquarters…
Wondrlab, India’s largest platform-first creative martech start-up, has helped craft Chaayos’ campaign ‘Relax with Chaayos’ for the winter season. The film seamlessly brings alive the new brand positioning in a fun and interesting manner. It highlights how a snack and hot cup of tea from Chaayos can help de-stress and tackle the toughest situations we face every…
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