Tute Consult, an integrated marketing and communications consultancy, has secured the communications contract for Cloud Tailor, a hyper-personalized women’s apparel brand that intends to provide a digital solution to an offline tailoring issue.
Tute Consult will be in charge of raising awareness, establishing, and enhancing Cloud Tailor’s image by crafting a strategic communication roadmap that will improve the brand’s overall offering in India and internationally. Tute Consult will present the many firsts of this one-of-a-kind fashion concept that redefines personalization through innovation, convenience, and technology, while also elevating the whole shopping experience.
An enabler of personalized fashion styling, fashion visualization, recommendations, order placement, tracking, and fulfillment, Cloud Tailor is a D2C platform that offers a simple and reliable tech-based solution globally. A brand with the right mix of technological skills, marketing focus, idea intensity talent, online + offline global fulfillment business model that ensures the best quality and price outcome for personalized fashion in guaranteed timelines. It is the world’s first cloud tailoring boutique that provides free designer assistance, doorstep measurements & lifetime free alteration. They are currently present in Hyderabad and are now scaling the fulfillment center operations in the metropolitan cities across India in the upcoming months. Globally, they are serving customers in the US, Australia, the UK, and Singapore apart from India.
Speaking on the partnership, Susmitha Lakkakula, Founder, Cloud Tailor, said, “The women’s wear industry is one of the fastest-growing segments globally, thanks to the insurgence of private and local labels that have flourished in the recent years. But, the estimates of the personalized fashion industry is not accounted for due to it being a fragmented industry. With this thought in mind, in being the ‘One Stop Shop’ for all personalized fashion choices for global women, we aim at simplifying and enhancing the overall experience in the women’s wear segment. We live by our tagline ‘You Design, We Stitch’ that helps us in keeping our customers at the pedestal of all our business goals and objectives.
She further added, “We believe that Tute team with their expansive experience in the retail and D2C sector will help us in realizing our vision and will assist us in establishing our position in the personalized fashion industry within our vast ecosystem of stakeholders, customers and competitors.”
Commentating on the new D2C win, Komal Lath, Founder, Tute Consult, “We are ecstatic to lead the communications mandate for a D2C brand like Cloud Tailor which has the potential to become a unicorn and to rise ahead in terms of growth strategy. A new age brand like Cloud Tailor allows us to strengthen our forte, adapt newer strategies and reinvent ourselves. We are looking forward to a great partnership.”