Value 360 Communications has been hired as Extramarks’ brand PR and communications partner. Extramarks is India’s most trusted EdTech company. On December 1st, 2021, the agency took up the brand mandate. It covers brand creation, awareness campaigns, marketing collaborations, product launches, events, and other PR-first operations. The account will be handled by the agency’s headquarters in New Delhi.
Before signing its agreement with Value 360 Communications, Extramarks went through a rigorous and in-depth review procedure. The agency’s demonstrated experience working with education and start-up customers was cited as a factor in the decision. And their ability to use inventive campaigns to communicate the brand’s vision and purpose. MG Motor India, Cleartrip, Indian Angel Network, TCL, Oriflame, Droom, Zoomcar, Quick Heal, and others are among the agency’s notable clients.
Arpit Agarwal, VP – Marketing, Extramarks, said, “Through our association with Value 360 communications, we want to leverage the agency’s long-standing experience to develop a stronger image of Extramarks as a ‘Complete Learning Solutions’ provider. We are confident of the team and its abilities to help us communicate our brand vision and purpose effectively.”
Speaking on the win, Kunal Kishore, Founder, and Director, Value 360 Communications, said, “We are thrilled that an industry leader and a gamechanger in the digital learning space has chosen us to lead their brand communication and public relations strategy. We look forward to devising and executing impactful campaigns to strengthen the brand’s recognition and solidify its stance as a trusted leader in the ed-tech space.”
With a rich heritage of more than 12 years, Extramarks is a new-age education technology company that focuses on Pre-school, K-12, and Test Prep segments and provides 360-degree digital learning solutions to schools and students. Owing to its vast network of 9+ million learners and experienced in-house academicians, Extramarks has deeply made its presence felt across not just India but in regions such as the Middle East, South Africa, and Indonesia as well.
Value 360 Communications has carved a unique niche in the Indian PR and communications landscape and has recently expanded its footprints to Singapore. The firm has won several accolades and was named Agency of the Year at the PR Awards India 2020. With a 250+-strong team of experienced PR professionals, the agency currently manages a portfolio of nearly 200 brands in multiple sectors such as entertainment, lifestyle, logistics, fintech, education, travel and hospitality, mobility, etc. Value 360 Communications is headquartered in New Delhi and has key regional centers in Bengaluru, Mumbai, Pune, Hyderabad, Chennai, and Chandigarh.
