Vicks has named Bollywood superstar Ranveer Singh as its new brand ambassador in India, in order to foster a stronger younger connection.
Today’s young are actively looking for new ways to express themselves in ways that are authentic and free of khich khich or annoyance. With his mainstream appeal and strong young appeal, go-getter Ranveer Singh is appreciated for his quirky style, infectious energy, and unwavering passion to achieve anything he sets his mind to. The company hopes to reinforce its message of inspiring the younger generation to say goodbye to khich khich and confront the world with confidence by using Ranveer’s outspoken personality and cool quotient, echoing its ethos to a wider audience.
Sharing his thoughts on the new collaboration, Ranveer Singh shared,”Vicks has always been a part of my home and growing up, I have often turned to Vicks Cough Drops to get relief from a sore throat. I’m excited to associate with a brand that has been a part of my childhood and continues to be my go-to till date. I hope together we can encourage the youth to speak khich khich free, and to face the world in their best form.”
Sahil Sethi, Senior Director and Category Head, Personal Healthcare, Procter and Gamble added, “Vicks ki Goli is beloved for its timeless and iconic communication, recognizable across the country for relieving khich khich and enabling one to speak with confidence without any throat irritation. Signing Ranveer Singh as our ambassador complements this ethos as he is an inspiration to many for his exuberance and eminence. Ranveer has the natural ability to connect with a wide audience and through this partnership, we aim to establish a stronger connect with consumers around Vicks Cough Drops and its benefit of alleviating sore throat irritation.”