dentsuMB, the integrated communication agency from dentsu India, has bagged the digital creative mandate for Social Alpha. The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office. For the record, Social Alpha is a multistage innovation curation and venture development platform for science & technology start-ups that aims…
Following a competitive multi-agency pitch, digital-first creative agency Tonic Worldwide has bagged the digital creative mandate for So-Good. As part of the mandate, Tonic Worldwide will be working towards building the brand’s integrated digital creative strategy. “By collaborating with Tonic Worldwide, the So Good brand wants to establish its leadership position in the plant-based category. We feel there is a…
Bharti Airtel (“Airtel”), India’s premier communications solutions provider, announces the launch of its new video streaming service – Airtel Xstream Premium. According to Media Partners Asia, by 2025, India’s OTT subscription market is expected to grow to $2 billion from the current $500 million. This will be led by 3X growth in subscriptions to appx…
Wavemaker India was appointed by TotalEnergies Marketing India Private Limited (TEMIPL) to produce and promote the launch of its new and exciting integrated marketing campaign for Hi-Perf lubricants, TotalEnergies’ range of high performing motorcycle engine oil. Since its launch, the campaign has met with great success, achieving over 200 mn+ impressions and over 31 million…
Arata, a homegrown personal care brand introduces its most innovative hair care range – The Advanced Curl Care range. Featuring eight innovative and aspirational products exclusively created for the curly-haired community. This haircare range is being launched with powerhouse performer and Arata’s CurlFriend – Taapsee Pannu. Around 60% of the world’s population has either curly…
Pre-owned car retailing platform Spinny has acquired a 100% stake in AI-powered Connected Car startup Scouto. The deal will mark one of the first consolidations in the AI-powered used car solutions segment where Spinny is gunning big to emerge as the market leader. Founded by ex-racecar driver Akshay Gupta (CEO) & Shubham Sharma (CTO), Scouto…
The Indian Performing Right Society Limited (IPRS) announced that they have reached an agreement with Glance Digital Experience Private Limited. As a part of this partnership, Roposo, Glance’s creator-led LIVE entertainment commerce platform, will get publishing rights for distribution of the IPRS music repertoire on Roposo. With this, music creators and publishers associated with IPRS will receive royalties for the use…
Ecom Express Limited, one of India’s leading technology-enabled end-to-end logistics solutions providers to the e-commerce industry, today announced the appointment of Ashish Sikka as Chief Strategy Officer. He will report to T. A. Krishnan, Chief Executive Officer and Co-founder, and will be part of the Ecom Express Leadership Team. In this role, Ashish will be…
Ashika Group, a diversified financial services conglomerates, has appointed Vishesh Sharma as Chief Marketing Officer (CMO). He will be based in Mumbai and report directly to CEO Chirag Jain. The bolstering of company’s leadership ranks is in line with its vision of fortifying the personal finance ecosystem and transforming how the new India manages its…
Fastrack, India’s leading youth watch and accessory brand, has teamed up with Irony Esports, a community-first esports platform, to engage BGMI’s esports athletes and streamers to start self-quantifying their health vitals, particularly stress, sleep, and steps to build long-term healthy habits to ultimately improve performance. To this effect, Fastrack has become the Title Sponsor of…
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