Recode, a homegrown Makeup and Skincare brand, has roped in Bollywood actress Swara Bhasker as their brand ambassador. Directors and Founders Dheeraj Bansal and Rahul Sachdeva spoke about the collaboration and said,, “Having someone like Swara Bhasker was undoubtedly the most viable option as she has an appeal that speaks to the masses, is unabashedly herself. With this…
Mathangi Sri has been appointed as the Chief Data Officer of CredAvenue. Mathangi comes to CredAvenue from Gojek, a Southeast Asian integrated technology organisation, where she was the Head of Data Organization for GoFood, Gojek’s food division. She has extensive expertise developing high-impact data science solutions and products at scale for both large corporations and…
The pandemic has seen the online gaming industry going beyond the obvious source of entertainment and emerging as one of the best sources to learn and upgrade knowledge through fun playing games, especially among the youngsters. Seeing this tangible shift in the gaming industry, the new players in the market are entering with innovative ways…
Spinny, India’s fastest-growing retailing platform for pre-owned cars, announced the appointment of Suvid Bajaj as Head of Marketing. Under his leadership, the marketing vertical will focus on strategic business expansion, elevating brand awareness, driving brand adoption in a sustainable way & continuing to grow Spinny’s credentials as an industry thought leader. Prior to joining Spinny,…
Urban Company, Asia’s largest online home service platform has named Initiative Media, the full-service media arm of Mediabrands India as its media agency on record. The account was won following a closely contested multi-agency pitch and will be managed out of the agency’s Gurugram office. The mandate includes both, online and offline media duties and…
1702 Digital, a digital marketing firm located in Mumbai, has been awarded the digital and creative tasks for RiteBite’s Max Protein, where they will be in charge of social media content, creatives, SEO, ORM, media planning and buying, and brand strategy for this newly launched subsidiary. Commenting on the partnership, Ravinder Varma, Brand Manager at RiteBite…
Tegro is a new initiative by Siddharth Menon, co-founder, and COO of WazirX, one of the world’s largest cryptocurrency marketplaces and leading Indian game developer SuperGaming. Tegra is a complete Web3 games ecosystem empowering players, game developers, and investors to unlock the potential of Web3 in the best possible way — sustainable, transparent, and fair….
Mosaic Wellness, a health & wellness start-up running digital health clinic platforms, Man Matters (manmatters.com) and Bodywise (bebodywise.com), has strengthened its leadership team with the appointment of Abhinav Mohan as Chief Business Officer who will head all categories and brand marketing and work closely with Revant Bhate, Co-Founder & CEO. Abhinav brings with him 10+ years of experience in building and scaling technology businesses. In…
India’s leading electric scooter manufacturer, Ather Energy, confirmed a multi-year partnership with the newly formed Indian Premier League (IPL) Ahmedabad franchise – Gujarat Titans, as their principal partner. The strategic partnership starting from this season will see the Ather Energy brand on the front of the Gujarat Titans’ official team jerseys. Ather Energy is India’s…
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