Australian Cricketing Megastar Aaron Finch signs Cricket NFT pact with Rario
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Australian Cricketing Megastar Aaron Finch signs Cricket NFT pact with Rario

ByTVW News India Bureau

Rario, the world’s first officially licensed cricket digital collectibles platform today announced that Australian white-ball captain, Aaron Finch is the latest on the growing list of cricketing superstars to have signed an exclusive contract with them. Aaron joins the likes of Virender Sehwag, Zaheer Khan, Smriti Mandhana, Rishabh Pant, Rashid Khan, Jason Holder, Quinton De Kock, M Siraj, Ruturaj Gaikwad, Shafali Verma as player…

Myntra partners with global sportswear brand ‘New Balance’
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Myntra partners with global sportswear brand ‘New Balance’

ByTVW News India Bureau

Myntra continues to strategically bolster its international brand portfolio, the fashion major announces the launch of the legacy global sportswear brand, ‘New Balance’, on its platform. Established in 1906, New Balance exemplifies the global sporting culture and enthusiasm spanning decades, known for its remarkable products that are a perfect blend of function and fashion for…

Cadbury Dairy Milk Silk uses AR in new ad, invites couple for dinner date in metaverse
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Cadbury Dairy Milk Silk uses AR in new ad, invites couple for dinner date in metaverse

ByTVW News India Bureau

Cadbury Dairy Milk Silk introduces AR experience, invites young couple for dinner date in metaverse Mondelez’s brand Cadbury Dairy Milk Silk has been winning the Indian romantic’s heart for over a decade every Valentine’s Day. But this year, the brand had technology right at the heart of its evocative marketing campaign. The successful Valentine’s Day campaign by Mondelez & Team WPP (Ogilvy…

ByTVW News India Bureau

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Manoranjan Group to launch Bhojpuri TV Channel – Manoranjan Prime
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Manoranjan Group to launch Bhojpuri TV Channel – Manoranjan Prime

ByTVW News India Bureau

Manoranjan Group is ready to add another feather to their hat by launching Manoranjan Prime, a new Bhojpuri TV Channel in Bihar, Jharkhand and Uttar Pradesh. The group has a long-standing legacy of running successful channels across the country. The launch is scheduled for March, this year. Manoranjan Prime is a general entertainment channel (GEC)…

CavinKare launches Meera Music to Strengthen Meera’s Proposition of Goodness of Tradition
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CavinKare launches Meera Music to Strengthen Meera’s Proposition of Goodness of Tradition

ByTVW News India Bureau

Meera, an iconic hair care brand from the house of FMCG major CavinKare today announced the digital launch of Meera Music. An initiative by the brand, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion. Commenting on the launch, Raja Varatharaju, Business Head – Personal Care said, “We are delighted to launch…

Sociapa Bags the Digital Mandate for Bonn and Americana Biscuits
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Sociapa Bags the Digital Mandate for Bonn and Americana Biscuits

ByTVW News India Bureau

Marketing Agency, Sociapa has bagged the Digital Mandate for Americana – the leading FMCG major Bonn Group’s product line for biscuits and Bonn’s biscuits. Currently, Bonn and Americana have wide variety in biscuit category including cream, cracker, cookies and others. Founder of Sociapa, Dheeraj Raj, says, “We have been taking care of the social and the creative mandate…

Clarity Communication Bags PR mandate for Dhurina, E-learning app
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Clarity Communication Bags PR mandate for Dhurina, E-learning app

ByTVW News India Bureau

The pan-India based PR agency Clarity Communication has bagged the PR mandate for Dhurina, a new age EdTech start-up founded in 2019. The agency is all geared up to manage the brand’s reputation, augment its daily visibility, strategic communication counsel, and end-to-end media relations. The contract comes as another acknowledgement of Clarity Communication’s exceptional expertise…

HomeLane named Narayanan Rajagopalan as its Vice President-Design
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HomeLane named Narayanan Rajagopalan as its Vice President-Design

ByTVW News India Bureau

HomeLane announced the appointment of Narayanan Rajagopalan as its new Vice President- Design to lead the design team and to stay ahead of emerging design trends in home interiors. Narayanan will report to HomeLane’s Co-Founder & COO Tanuj Choudhry, starting February, 2022. In his new role, Rajagopalan will bring together his expertise in experience design…

A23 named Shah Rukh Khan as its Brand Ambassador
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A23 named Shah Rukh Khan as its Brand Ambassador

ByTVW News India Bureau

Head Digital Works, India’s premier online skill gaming company, today announced that it has roped in Bollywood superstar Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform – A23 (www.a23.com). The Baadshah of Bollywood will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible gaming campaign,…