ZEE5, India’s largest homegrown OTT platform, collaborated with Applause and announced a multi-show partnership at the end of last year. After successfully launching Kaun Banegi Shikharwati and after announcing Mithya which is set to premiere on 18th February, the two content giants have come together again to announce their third collaboration, ‘Bloody Brothers’, the Indian…
Duroflex unveils a new and exclusive range of bed linen . The leading sleep solutions brand has collaborated with the iconic fashion designer, Rohit Bal to curate ‘Masterpiece’, a limited edition collection of 12 premium bed linen designs which are nothing short of regal. The Masterpiece collection brings together the best of both worlds. With…
Garmin India, a unit of Garmin Ltd. today launched the renowned Fēnix® 7 Series and the epix™ in India. The newly launched Garmin Fēnix 7 series showcases an array of features like enhanced solar cell efficiency and longer battery life that will provide the customers peace of mind while they engage in various activities. This series also features the first smartwatch in the…
Cryptic Intel, an independent digital marketing and communications consulting firm, has bagged the mandate for all digital promotion activities for Nonsense Store. This win was achieved by the agency after a multi-agency pitch which was the result of understanding the ethos of the brand and creating an impactful strategy. The agency will be responsible for…
Rario, the world’s first officially licensed cricket digital collectibles platform today announced that Australian white-ball captain, Aaron Finch is the latest on the growing list of cricketing superstars to have signed an exclusive contract with them. Aaron joins the likes of Virender Sehwag, Zaheer Khan, Smriti Mandhana, Rishabh Pant, Rashid Khan, Jason Holder, Quinton De Kock, M Siraj, Ruturaj Gaikwad, Shafali Verma as player…
Myntra continues to strategically bolster its international brand portfolio, the fashion major announces the launch of the legacy global sportswear brand, ‘New Balance’, on its platform. Established in 1906, New Balance exemplifies the global sporting culture and enthusiasm spanning decades, known for its remarkable products that are a perfect blend of function and fashion for…
Cadbury Dairy Milk Silk introduces AR experience, invites young couple for dinner date in metaverse Mondelez’s brand Cadbury Dairy Milk Silk has been winning the Indian romantic’s heart for over a decade every Valentine’s Day. But this year, the brand had technology right at the heart of its evocative marketing campaign. The successful Valentine’s Day campaign by Mondelez & Team WPP (Ogilvy…
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Manoranjan Group is ready to add another feather to their hat by launching Manoranjan Prime, a new Bhojpuri TV Channel in Bihar, Jharkhand and Uttar Pradesh. The group has a long-standing legacy of running successful channels across the country. The launch is scheduled for March, this year. Manoranjan Prime is a general entertainment channel (GEC)…
Meera, an iconic hair care brand from the house of FMCG major CavinKare today announced the digital launch of Meera Music. An initiative by the brand, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion. Commenting on the launch, Raja Varatharaju, Business Head – Personal Care said, “We are delighted to launch…
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